Senua Trademark Suggests Xbox Wants to Keep The IP Despite Closing Ninja Theory

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Xbox Seems to Want to Keep The IP Alive!

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  • Xbox recently announced that it will be shutting down Hellblade studio, Ninja Theory. 
  • However, it also recently trademarked Senua, suggesting the IP could survive. 
  • Hellblade has been popular, but Ninja Theory has been inconsistent with its releases. 

Xbox recently kicked off another round of restructuring, which laid off more employees and merged multiple studios. However, Ninja Theory has been the one that got the biggest hit, as it is set to be shut down because no buyers were found for the studio. 

Just as the plans for the studio closure were revealed, Xbox trademarked Senua, suggesting that they want to keep the IP alive despite closing Ninja Theory. This means that the Hellblade franchise might not be over. 

Why it matters: The franchise has had a very decent overall reception, but the studio had kind of become a liability for Xbox. They had only delivered 2 games in the last 8 years, which means that a threat was always looming. 

Xbox has trademarked Senua despite announcing Ninja Theory’s shutdown

Xbox filed a trademark at the EUIPO for Senua and announced the closure of Ninja Theory. There are no other details on the page, which doesn’t clarify much, but it means Senua’s development might be handed to someone else.

We’ve already seen that Microsoft is shaking things up majorly, as it has moved Halo under Activision. So, we could see that Senua and the whole of the Hellblade franchise still survive despite the purge at Ninja Theory. 

Senua
Xbox seems to want to keep the Hellblade IP alive

Anyhow, things at Xbox are changing a lot now. This fresh round took away another 260 jobs, and more are expected in the future too. The company could have a very different structure once all this is over. 

What are your thoughts on Xbox trademarking Senua despite the decision to shut down Ninja Theory? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum. 

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