- Xbox’s new changes seem to be working, as players have many positive things to say.
- New data suggests that the company is now finally winning back its lost fans.
- Lowering Game Pass prices, rebranding, and other things appear to be working.
Xbox has had some abysmal past years, where both its last and current generations of consoles have struggled miserably in terms of sales. This even led to many players completely ditching the platform and jumping to PlayStation.
However, following the major shakeup in leadership, which saw Asha Sharma taking over as the head, things seem to be going back on track, as new data suggests that following policy revisions, Xbox is winning back players.
Why it matters: The brand had become a mere shadow of its past, with both the software and hardware not heading in any positive direction. But now, players are intrigued again and heading back over to Team Green.
Political research company, YouGov, has revealed some in-depth stats about Xbox’s performance over the past few months. They’ve used various metrics to observe the brand’s feedback from
They’ve released a graph that shows if people have had anything positive to say about the brand. Surprisingly, Xbox’s changes appear to be working as its image has seen an upward trend in terms of positive reception.
It took a steep fall first, but it got back up a bit after Sharma took over. It saw even sharper increases when Game Pass prices were decreased, and Xbox rebranded to XBOX. So, the positive image is mounting.
This shows that the company is finally on the right track. It will still keep the multiplatform model, but there will be enhanced focus on hardware and maintaining high quality, which, if executed well, could push a massive comeback.
What are your thoughts on data suggesting that Xbox is finally winning back players? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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