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Nintendo

Nintendo is the oldest console manufacturer in the gaming industry, staying relevant through its innovative ways of interacting with the gaming medium and timeless IPs.

The company is best known for consoles like the Gameboy, Wii, and the latest Nintendo Switch. These consoles have found major success, selling over 100 million units each, contributing to Nintendo’s strong legacy over several decades.

At present, Nintendo helms a gaming division home to the best-selling console among its rivals, also being credited for the resurgence of the handheld gaming market. Read the exciting news below to learn more about Mario, The Legend of Zelda, and the Nintendo Switch successor.

  • Founded: September 1889
  • CEO: Shuntaro Furukawa

Nintendo Execs Feared For Company’s Future During Rise Of Mobile Gaming Era, Former Marketing Lead Says

Former Nintendo PR manager Krysta Yang claims that executives were concerned for the handheld business during the advent of mobile gaming.

Switch 2 Demand Is So High That Nintendo Has Apologized For Not Meeting It

The Nintendo Switch 2 has seen incredible demand during its first month, with the company apologizing for the current supply situation.

New Generation Gamers Don’t Care About Platforms And Exclusivity, Reveals Study

A study has shown that the newer gaming audience does not care much about platform loyalty and exclusivity in the industry.

Nintendo Switch 2 Attracts Controversy, Display Is 50% Slower Than Predecessor

A recent analysis has revealed that the display of the Nintendo Switch 2 is 50% slower than that of the original handheld.

PlayStation Still Sees Xbox As Primary Competition Despite Nintendo’s Success, Says Former Exec

Shuhei Yoshida, the former head of PlayStation, stated that the company considers Xbox its primary competitor, rather than Nintendo.

Capcom Thinks $80 Pricing of New Titles is Appropriate But Doesn’t Aim To Follow Trend

Capcom believes that the $80 price for new games is appropriate, but doesn't aim to follow the trend, at least for now.

Nintendo Switch 2 Releases This Week But The Hype Is Non-Existent

Nintendo Switch 2 is releasing on 5 June, but the hype surrounding the console is gone primarily because of $80 games.

Nintendo President Finally Admits The Switch Wasn’t Powerful Enough

Nintendo president has admitted that the Switch isn't powerful enough and enhanced processing capabilities aren't possible with it.

Nintendo To Spend Almost $1 Billion To Advertise Switch 2 In The Next Fiscal Year

Nintendo revealed that it will spend a whopping $966 million on advertising to market the Nintendo Switch 2.
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