- GTA 6 could easily make $1 billion+ in revenue from pre-orders in its first hour, says an insider.
- The game carries an unprecedented momentum behind it, which makes this feat feasible.
- Another analyst predicted that GTA 6 could sell over 46 million copies day one after launch.
GTA 6 is expected to set new standards upon launch later this year, given its incredible hype. The game’s marketing has just recently started, with Rockstar confirming pre-orders for Xbox and PlayStation on June 25.
Industry experts now argue that even the game’s pre-orders will shatter all known industry standards. Notable insider Tom Henderson recently clarified that GTA 6 could easily pull in over a billion dollars of revenue in a single hour after pre-orders go live.
Why it matters: GTA 6 is arguably the biggest title launching this decade, so analysts and experts have placed incredibly high expectations on it. Still, even these surprising standards seem easily achievable for the game.
Industry expert Tom Henderson brought up this tidbit in the recent Insider Gaming weekly podcast, discussing the game’s uncontested revenue-making potential.
In terms of copies sold, GTA 6 would easily sell over 12 to 14 million units within an hour in the form of pre-orders. To put things into perspective, these figures are much higher than what many AAA games sell in their entire lifetimes.
it’s a big cultural event. GTA V did a billion in three days, right? Like this game’s doing a billion within an hour. Easy.
-Tom Henderson.
Analysts in the past claimed that GTA 6 would have to sell over 25 million units in a single day after launch to be considered successful, which sounds difficult but is still easily achievable for Rockstar’s magnum opus.
Investment bank Piper Sandler previously clarified that it could easily roll over 46 million copies on its first day after coming out, generating around $3 billion in revenue.
So even with a $1 billion+ budget, GTA 6 could recoup development costs almost instantly by earning over $1 billion in pre-order revenue within the first hour.
The added billions of revenue following the rest of the pre-order period and launch day sales would set the game on an incredible path of success.
Do you think GTA 6 will surpass the lofty criteria of analysts and industry experts, or are the expectations just way too high for a video game? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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