- Microsoft has had plans to launch an Xbox mobile store for games on the platform for a while.
- Xbox CEO Asha Sharma confirms these plans are still alive following doubt from the community.
- The gaming giant hopes to use Activision’s portfolio of games to thrive in the mobile games market.
Following the arrival of new CEO Asha Sharma, Xbox has already made sweeping changes. In particular, Game Pass has seen its price go down drastically, and rumors suggest a more custom experience for the subscription service could be on the way.
When acquiring Activision Blizzard, Microsoft also outlined plans for an Xbox mobile store, and while many were suspicious that Asha Sharma would do away with these plans, she has come out and confirmed this is not the case.
Why it matters: Xbox aims to capitalize on Activision Blizzard’s hold over the mobile games ecosystem, thanks to titles like Candy Crush and Call of Duty Mobile.
Responding to ongoing discussions about the fate of the aforementioned Xbox mobile store, Asha Sharma confirmed that this idea is still alive and well.
She reaffirmed that competition on the mobile platform is quite important. Despite advocating for a more traditional Xbox experience, the new Microsoft Gaming CEO still believes an open platform is important moving forward.
As such, the gaming giant still has plans to implement a mobile gaming store, even if these plans are not swiftly moving forward for now.
The idea of an Xbox mobile store is not dead.
-Asha Sharma
As always, the new Xbox CEO continues to emphasize that she is still learning when it comes to the games industry. Therefore, it will be quite interesting to see what major decisions she takes next.
What do you think about Asha Sharma’s support for the Xbox mobile store? Share in the comments and on the Tech4Gamers Forums.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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