- Xbox president Sarah Bond has revealed that Xbox Play Anywhere has been a staggering success for the brand.
- Players using Xbox Play Anywhere are spending 20% more time playing games supported by the service.
- Players are also spending a lot of money on XPA-supported games compared to those not included in the feature.
With the evolving console market over the last decade, Xbox has made the most drastic changes to ensure it keeps growing and earning profits. While its platform-agnostic approach is certainly controversial, the Xbox Play Anywhere feature has been widely praised.
Now, Xbox President Sarah Bond reveals that Xbox Play Anywhere is making more than just a noticeable difference for its portfolio spread across all devices. Players using the XPA service are spending 20% more time playing games compared to titles that are not included.
Why it matters: These newly revealed metrics show that Xbox Play Anywhere is a staggering success for the gaming brand, despite critics claiming otherwise over the years.
In an interview with Fortune on YouTube, Sarah Bond reveals that users are taking full advantage of Xbox Play Anywhere. The service allows gamers to buy a game on a single platform and enjoy it across other devices.
The convenience of a one-time purchase naturally attracts players to these XPA-supported titles, and in return, they spend more money and time on those games.
When we actually looked at the player behavior of people who were playing XPA games, we saw that they were spending 20% more time. We said, ‘okay, people actually really love this feature.’
-Xbox President Sarah Bond.
Based on these metrics, Xbox decided to go all in and invest more in Xbox Play Anywhere. This has resulted in a more amplified roster over the years that includes games of all scales and genres.
The publisher has also announced a bunch of new games for the service in the latest Xbox Partner preview event.
XPA has been such a success that PlayStation is now also following in Xbox’s footsteps with its alleged new ‘Stream Your Games Anywhere’ system, which already boasts a bigger catalogue than what the former brand has had to offer over the years.
Do you think the Xbox Play Anywhere feature is viable enough for the gaming brand to focus on in the future, or are the gains not worth it in the long term? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devotedly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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