- Valve’s Steam Machine reportedly sells from 12k to 15k units every week.
- Its second spot on Steam’s Global Top Sellers list implies anywhere from ~$10 million to ~$18 million in weekly revenue.
- Converted into unit sales with an average ~$1,150 price, it sells anywhere from 8.7k to 15.6k units weekly.
The Steam Machine is Valve’s foray into the hardware market with a compact PC that brings gaming right to your living room. While Valve considers it a success, its absurdly high pricing has made it accessible only to a small circle of dedicated gamers.
A new report now reveals that Valve is only managing to sell between 12k and 15.6k units every week, and this figure is based on the most optimistic calculations among the entire set of estimates.
The numbers even drop as low as 8.7k units a week, and this is when overall demand for the device is at its highest.
Why it matters: If the calculated numbers are to be trusted, then Steam Machine is not selling as well as both critics and gamers expected.
Outlet Boiling Steam estimated this sales figure by using Steam’s Global Top Sellers list, where Steam Machine was ranked at the second spot between CS2 and Palworld. CS2 is treated as a ceiling, while the number 3 title on the list would be the floor.
Aggregated data from various sources, such as Alinea Analytics, shows CS2’s fairly predictable revenue model. Calculations revealed a reliable ceiling of $19 to $20 million weekly.
Similarly, a game in the number 3 spot in Global Top Sellers would require anywhere between $7 and $9 million in weekly revenue, according to Boiling Steam.
Next, the ceiling and floor range is divided by the average unit price of ~$1,150 derived from a weighted mix of the base and high-tier Steam Machine models.
This gives us a range between 8.7k and 15.6k weekly unit sales, while the midpoint is cited at a 12k to 15k units per week range. The calculation is adjusted for about a 10% margin of error to reflect fluctuations in Steam’s rolling 24-hour weighting in Global Top Sellers.
The Steam Machine is more of a niche product at this point. However, Valve’s unwillingness to reduce its price and the falling demand will further drop these weekly sales in the coming months.
Do you think the Steam Machine is selling more units than what these calculations reveal? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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