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Microsoft Bet on Activision to Boost Xbox, But Blacks Ops 7 Fell Short, Report...
Xbox reportedly bet on Activision to help it out of the tough situation and boost Xbox sales, but Black Ops 7 severely underperformed.
Xbox CSO Says Their Consoles Business Is Not Dying, Instead It’s Growing
Matthew Ball says that the belief that the Xbox console business is dying is wrong; instead, it is growing and will continue to do so.
Xbox Confirms Project Helix Storage Costs Will Be 5x Higher In 2027 Than In...
The CEO of Xbox has confirmed that the Project Helix storage costs will be 5 times higher in 2027 compared to 2025.
Xbox CSO Thinks In-Game Ads Should Be Used To Fight Rising Development Costs
Matthew Ball floated the idea that Xbox could use in-game ads to fight off the surge in prices caused by the AI boom.
Xbox Boss Says Third-Party Exclusives And New Acquisitions Are Essential to Compete in The...
Xbox CEO says it is essential to have more third-party exclusives and new mergers, if they want to compete in the growing market.
Pulling Halo Trailer From State of Play Damaged Xbox And Sony Relationship, Insider Says
A trusted insider claims that Xbox has potentially harmed its relationship with Sony after pulling the Halo trailer out of State of Play.
Xbox Promises “Signature Exclusives” Each Year Moving Forward
Following Gears of War: E-Day's exclusivity, Xbox has plans to launch exclusives for the platform each year.
Xbox Confirms Measly 3% Profit For Last Year Despite Multiplatform Push
Xbox CEO Asha Sharma has outlined concerning figures regarding the brand, stating that the company's profit margins are dangerously low.
Xbox Will Develop More Exclusives When Business Is Doing Better, Says CEO
Asha Sharma has stated that Xbox will develop more exclusive titles when the business is doing better than it is currently.
Xbox CEO Hints Project Helix Will Be Less Than $1000, Denounces High Performance Consoles
Asha Sharma stated that the company is working on making Xbox Helix more affordable, as audiences won't pay $1,000 for next-gen consoles.
Xbox Has Greenlit A New Crash Bandicoot Entry Following Spyro Revival, Says Insider
The notable leaker behind the Spyro the Dragon game now claims that Xbox has also greenlit a new Crash Bandicoot game behind the scenes.
The Demand For Xbox Consoles Is Outpacing How Fast We Can Make Them, Says...
Matthew Ball revealed that the demand for Xbox consoles is greatly outpacing the supply, meaning the appetite from consumers is there.