- God of War creator David Jaffe has criticized Asha Sharma’s recent comments related to Xbox support tickets.
- Jaffe specifically called Asha Sharma’s approach performative after she publicly discussed her efforts.
- He also highlighted how Xbox leadership under Phil Spencer was similar in many ways.
Xbox CEO Asha Sharma seems to be doing a lot right ever since her arrival. In addition to price cuts for Game Pass and a return to exclusivity, she seems to be engaging with the community a lot more than expected.
Recent comments even confirmed that the Xbox CEO was personally reviewing Xbox support tickets, but the God of War creator doesn’t seem too impressed by them.
Why it matters: David Jaffe is known for his strong opinions when it comes to the gaming industry. In addition to criticizing PlayStation leadership, he doesn’t appear to be pulling any punches when talking about Xbox executives.
1. Performative horse shit and Xbox fans- of which I am one- should know better by now. Or at least be HIGHLY SUSPICIOUS. Y'all remember when Phil Spencer was your pal? Ah, fun times!
2. If she did it secretly, why does she feel the need to reveal it? It's like secretly giving… https://t.co/fWg6LYKDD0
— David Jaffe (@davidscottjaffe) September 14, 2026
David Jaffe, best known as the creator of God of War, has taken aim at Xbox leadership in his latest media post. Taking to Twitter, he criticized the Xbox CEO and said Asha Sharma was being performative.
Jaffe argues that Asha Sharma secretly solving support tickets means little now that the CEO has publicly discussed the matter. He also notes that fans should be wary of Xbox’s messaging, especially after how Phil Spencer’s actions often contradicted his public messaging.
The former God of War creator believes that fans should not see Xbox leadership as their friends. Interestingly, many Twitter users appear to agree with the ex-PlayStation developer’s perspective, noting that Xbox’s messaging appears to be mostly smoke and mirrors.
Performative and Xbox fans should know better by now.
-David Jaffe
Still, there’s no denying the great decisions Asha Sharma has already taken for the Xbox brand. It will be interesting, therefore, to see how her leadership impacts the brand in the future.
What do you think about David Jaffe’s comments on Asha Sharma’s actions?
Thank you! Please share your positive feedback. 🔋
How could we improve this post? Please Help us. 😔
[Editor-in-Chief]
Sajjad Hussain is the Founder and Editor-in-Chief of Tech4Gamers.com. Apart from the Tech and Gaming scene, Sajjad is a Seasonal banker who has delivered multi-million dollar projects as an IT Project Manager and works as a freelancer to provide professional services to corporate giants and emerging startups in the IT space.
Majored in Computer Science
13+ years of Experience as a PC Hardware Reviewer.
8+ years of Experience as an IT Project Manager in the Corporate Sector.
Certified in Google IT Support Specialization.
Admin of PPG, the largest local Community of gamers with 130k+ members.
Sajjad is a passionate and knowledgeable individual with many skills and experience in the tech industry and the gaming community. He is committed to providing honest, in-depth product reviews and analysis and building and maintaining a strong gaming community.
Join Our Community
