- A new report claims GTA 6 made over a billion in pre-order revenue in its first hour.
- The game reportedly became the fastest entertainment product to reach a billion dollars in revenue.
- Take-Two shares jumped nearly 3% in value in the early trading hours when pre-orders went live.
GTA 6 has to meet a lot of lofty expectations, with analysts expecting at least 25 million copies sold day one for a decent chance at success. However, Rockstar’s magnum opus might have easily shattered that milestone within a few hours after its pre-orders went live.
A new report now claims that GTA 6 earned over a billion dollars in pre-order revenue within an hour. In other words, the game would have had to sell at least tens of millions of copies to reach that milestone.
Why it matters: GTA 6 is on a path of incredible success if the rumored metrics are anything to go by. Reaching $1 billion in pre-order revenue in an hour would shatter every launch record in the gaming industry so far.
This tidbit comes from researcher and professor Anthony Palomba at the University of Virginia’s Darden School of Business, who reports that GTA 6’s anticipated pre-orders caused Take-Two’s market value to rise by nearly 3% in early trading.
According to him, some analysts argued that GTA 6 made over $1 billion in pre-order revenue within 60 minutes after going live. One of the first industry experts to predict this milestone was Tom Henderson, a reliable insider with a strong track record.
The stock market data also suggests that GTA 6 has likely become the fastest entertainment media to reach over a billion in revenue, surpassing Rockstar Games’ previous record to reach this goal.
Other rumblings from GTA 6 insiders suggested that pre-orders reached roughly $3 billion in revenue within the first 24 hours, with the game selling at least 39 million units. Regardless, no official sales figures have come out to confirm or deny these claims.
On a side note, the game’s pre-orders reportedly sold 6 to 8 times more on PS5 compared to Xbox Series X|S, a report that a Microsoft spokesperson was quick to deny.
Do you think GTA 6 will manage to earn billions more before even the game officially launches later this year? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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