Embracer CEO Says Discussions Are Underway For Games Priced Over $70

Expert Verified By

Another Price Hike Could Be Coming!

Story Highlight
  • AAA games costing $70 nowadays are still being considered controversial. 
  • Embracer Group CEO reveals that some games could cost even more.
  • As of now, corporations aim to follow what the industry is doing.

The cost for games was typically $60, but the developers increased the price to $70, which didn’t sit right with many. Since this price hike, some games have been able to justify the cost, while others, like Skull and Bones, have failed to meet expectations.

That said, another price hike might be on the way. Embracer’s CEO has revealed that games could cost more than $70.

Why it matters: $70 for a video game is by no means a small price, but there are games that offer hundreds of hours of playtime for this price. 

Embracer Group
Embracer Group Is Going Through Reconstructing, Cancelling Many Games, and Laying Off Employees

This is not a statement for all games, as the CEO stated that some titles with more content could have a bigger price tag.

Speaking to GamesIndustry.biz, CEO Lars Wingefors revealed that the corporation is considering raising game prices in the future. He believes that raising prices is not impossible, but nobody has tried it yet.

If you create an enormous RPG, would the consumer be willing to pay more? It’s something we have been discussing.

-Lars Wingefors

He further reveals that if someone actually tries it, then more products like that will come to the market.

This has already proven to be the case in the past. PlayStation was among the first to debut the $70 price tag, but the likes of Nintendo, Capcom, and more quickly followed and made this price the standard.

Deus Ex
Embracer Group Scrapped Deus Ex Game Due To Layoffs

However, this is a mere consideration as the CEO said that Embracer Group will keep the same prices. It is not clear which company will try to set this trend, but we think Rockstar could do so with the upcoming GTA 6.

Even if GTA 6 comes with a bigger price tag, it would likely set records from the first day. This would then become the catalyst for others publishers to follow suit.

Still, the $70 price remains set in stone for now. Many even believe that the high prices and budgets will lead to the downfall of AAA gaming.

Embracer Group has recently been through various changes, having had the most layoffs in the gaming industry. The corporation has laid off 4,500 developers and cancelled 80 games, so we don’t think pricing should be this publisher’s main focus for now.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Call of Duty Introducing A New Subfranchise In 2027 Featuring Martial Arts Gameplay

According to a well-known insider, Call of Duty is set to debut a new subfranchise in 2027, which will also feature martial arts.

Sucker Punch Director Wants To Return To The Infamous Franchise Eventually

In a recent interview, Sucker Punch's Creative Director, Nate Fox, shared his excitement about the idea of bringing back the Infamous series.

Ghost of Yotei To Follow Proper Story Structure Unlike AC Shadows

Ghost of Yotei follows Atsu's quest to seek revenge against the Yotei Six, but the game will still follow a set structure.

Microsoft Quickly Approaching $4 Trillion Valuation Following Layoffs

Microsoft's stock price is doing better than ever in 2025, setting the stage for a $4 trillion market cap in the near future.

Call of Duty: Black Ops 7 Leak Point to November 14, 2025 Release

A recent leak from a reliable source has suggested that Call of Duty: Black Ops 7 will be released on 14 November 2025.