Diablo 4 Generated Over $150 Million Through Microtransactions

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Abdullah Waseem

At T4G, my task is to cover the latest news around the gaming globe ASAP and with the utmost precision. I adore all the games and respect all the devs behind the amazing games that we get all year. So, whether it’s a PC or a Console game, I got it all covered. 

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Diablo 4 was a massive release for Xbox. The title quickly became the fastest-selling Blizzard game ever and made over $666 Million in revenue in less than a week. However, one big gripe everyone had with Diablo 4 was microtransactions. 

Despite so much criticism, players have actively invested in microtransactions, which has taken the overall MTX revenue to over $150 Million.

Why it matters: Even before the release, players were already dreading the microtransactions. However, this new development again raises the issue that modern gamers are too accepting of microtransactions. 

Diablo 4 was heavily review-bombed just for this reason right after launch. However, the thing fans were criticising this game for has become its biggest strength. Even with the mobile game Diablo Immortal, Blizzard earned a huge $24 Million in revenue.

Leading the monetization strategy of the store and roadmap planning which have driven over $150M MTX lifetime revenue

-Senior Product Manager

The news comes from the LinkedIn account of the Senior Product Manager for the game. They are leading the monetization strategy for the Diablo 4 cosmetic store which includes personalized bundles and other offers. 

The microtransactions included in the game are so ridiculous that some bundles even cost more than the base game itself. Even that hasn’t stopped players from heavily investing in them, leading to a significant chunk of revenue from the cosmetic store.

In addition, the post mentions that the game has made a gargantuan $1 billion in revenue since its release. It is also the most profitable game in the entire franchise and has had a solid player base for over a year since its launch. 

However, it is concerning to see how much investment has been made in microtransactions. In-game purchases that exceed the price of the game have also been criticized, and this doesn’t give a strong reason for them to be eliminated in the future.

Abdullah Waseem

News Reporter

Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.