- An Xbox business strategist has said small AI-assisted teams could create AA or AAA-level games in a year.
- He argues that no future plan is complete today without making room for generative AI.
- The strategist’s comments have sparked mixed reactions, with many still unable to fully accept AI.
AI is expected to completely transform how developers make games moving forward. Companies like Epic Games and Microsoft, in particular, are pushing heavily for AI integration in game development.
One Xbox executive has even stated that AI is already capable of delivering AA-AAA-quality games with teams of 2-3 people.
Why it matters: AI use has been a delicate subject in the games industry, with audiences consistently speaking out against it.
Xbox business strategist Brandon Stirrup recently took to Twitter and made a number of bold claims about AI use. He suggested that two or three people could create an AA or AAA-level game in just one year with the help of AI.
As shared on ResetEra, the executive described how he was able to come up with a game using AI in just two days despite having no active experience in game development. He also argued that no company can make a future plan without involving AI use in 2026.
Brandon Stirrup suggested that many people at Xbox are already using AI while pretending otherwise. He noted that gaming is the only industry where people are against AI use or tend to hide it, with this not being the case elsewhere.
As expected, reactions to the Xbox employee’s comments have been mixed. Many argue that games have an inherent artistic value that AI simply can’t recreate, even if it enables small teams to rapidly produce titles one after another.
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Sajjad Hussain is the Founder and Editor-in-Chief of Tech4Gamers.com. Apart from the Tech and Gaming scene, Sajjad is a Seasonal banker who has delivered multi-million dollar projects as an IT Project Manager and works as a freelancer to provide professional services to corporate giants and emerging startups in the IT space.
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