- Xbox CEO claims that the positive sentiment towards the company has increased.
- She says it has improved by 30% this year, following some major changes.
- The company was in a free fall, but is now returning to profitability.
Asha Sharma took over Xbox at a time of crisis. The hardware sales had fallen to a record low, and the company was planning on going full publisher. While Sharma hasn’t turned things around, they do seem a lot better at this stage.
In a recent meeting, the Xbox CEO claimed that the company has seen a 30% increase in positive sentiment over the past year. She said that the brand was in “free fall” before they went through this year’s major restructuring.
Why it matters: During the CEO’s early days, many claimed that she was already doing a better job than Phil Spencer. Overall, the sentiment towards her does seem a lot better since fans believe she is putting in the work.
In a Town Hall (via Windows Central) with the Xbox staff, Sharma talked about the future of the company. She said they are on the right track, reinvesting in what the fans want, and they are turning towards profit.
She continued that Xbox was in a free fall, but this year’s restructuring has put them back on track. In addition, thanks to the recent measures and their IPs, fan sentiment towards Xbox has increased by 30% this year.
Sharma has been hard at work recently. She has even been regularly checking on user complaints and resolving them herself. However, what the company had to sacrifice along the way can’t be ignored.
As part of the restructuring, they have eliminated thousands of employees already, with more to come. Many studios had to be merged or removed from their lineup, and Hellblade studio, Ninja Theory, is about to be shut down.
What are your thoughts on positive sentiment towards Xbox increasing by 30% this year following the leadership change? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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