- Crazy Taxi World Tour’s Steam page revealed that the game was made using Generative AI.
- Sega has clarified that it utilised the technology in development only for background assets.
- No performers were replaced by AI during the production of the racing title.
Generative AI is slowly becoming a staple of AAA development, with games like Modern Warfare 4 utilising the technology. Many anticipated projects like the upcoming Lies of P 2 will also have AI-generated assets with the IP’s owner hiring artists proficient in such tools.
To make matters worse, gaming giants like Sony have started publicly supporting the technology, saying that it will make production cycles faster. As it turns out, fellow Japanese company Sega is also incorporating AI, using it for the development of the upcoming Crazy Taxi title.
Why it matters: Even if generative AI is currently being used to complete bland tasks that waste time, companies could start using it to a much larger extent in the future.
According to its Steam page, Crazy Taxi World Tour is going to contain AI-generated content, as the technology was used during development. In the disclosure section, Sega states that it utilised generative AI as a support tool so developers can focus on more creative tasks.
The company insists that the tech was only used during development so players can get better content. In addition, Sega further clarified on Steam that no AI was used to replace performers in the upcoming racing game.
Following backlash from fans, the Japanese powerhouse explained how generative AI was used in Crazy Taxi World Tour. In a statement given to Game Informer, Sega stated that AI tools were only incorporated to develop background assets.
Moreover, these items will be under review by the production team before being put in the final version of Crazy Taxi World Tour. Just last year, a job listing revealed that Sega was going to incorporate generative AI across all of its development teams. From the looks of it, those AI workflows have now been integrated into the company and will embellish future titles.
Do you think Sega is doing the right thing by generating background assets via AI tools for Crazy Taxi World Tour? Tell us in the comments below or head to the Tech4Gamers forum for discussion.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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