- Xbox leadership saw a major change when Phil Spencer and Sarah Bond stepped down from their CEO and president roles, respectively.
- Later, it was revealed that these executives were forced out of their positions due to the gaming giant’s recent troubled performance.
- Now, another report highlights Xbox staff’s discontent with Sarah Bond, calling her difficult to work with.
A couple of days ago, Microsoft dropped a huge bombshell: Phil Spencer is retiring as the CEO of Xbox, alongside Sarah Bond, who is also stepping down from her role as President of the gaming giant.
Further developments in this story revealed that these executives had actually been fired from their roles following Xbox’s struggles in the last couple of years. Another report has now revealed that Xbox staff didn’t actually like Sarah Bond‘s strategies and were pleased when she stepped down as president.
Why it matters: Staff discontent shows there was dissonance at Xbox. Hopefully, under new leadership, things will change, and Xbox will potentially bounce back.
The Verge‘s Tom Warren reveals the internal condition at the gaming giant during the leadership change. Firstly, he revealed that “Everything is an Xbox” was Sarah Bond’s idea, but it wasn’t well-received by the staff.
In fact, most of the staff were “offended” by this idea. Moreover, Tom’s sources explained how tough Bond was to work with.
Tough to work with, and built a team structure that meant if you didn’t follow the vision or questioned it, you were out.
Bond was leading marketing at Xbox after key individuals in this department left Microsoft in recent years.
For reference, “Everything is an Xbox” was the gaming giant’s new motto, describing every device as an Xbox since they planned to expand the ecosystem beyond just a console.
Now, Asha Sharma has taken over Xbox as the new CEO. Asha has a lot to prove to fans filling in for Phil, and that challenge is only growing after it was revealed she has no gaming experience at all.
What are your thoughts on the new leadership at Xbox? Do you believe the gaming giant’s fate can still be steered, or is it too late? Let us know in the comments below, or at the official Tech4Gamers Forums.
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[Staff Writer]
Shaheer is currently pursuing a Business degree while also working as a part-time Content Writer. With his deep passion for both writing and video games, he has seamlessly transitioned into a role as a Journalist. Over the past two years, Shaheer has contributed as a freelancer to various websites and landed positions on acclaimed platforms like Gamerant. Currently, his role at Tech4gamers is as a Features Writer, but he also covers News occasionally. Shaheer’s favorite gaming franchises are Assassin’s Creed and the God of War series.
Get In Touch: shaheerzahid03@gmail.com
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