- Xbox executives have promised fans that the company will now make more affordable products.
- The console will be the foundation of this next era, being more affordable, open, and personal.
- The new CEO wants Xbox to be a global platform for players worldwide.
Ever since Asha Sharma took over as head of Xbox, the company has been trying to win back fans it lost due to years of miscalculated decisions. The CEO has reduced the price of Game Pass, is aiming to make the service more flexible, while also considering a return to first-party title exclusivity.
Yesterday, Sharma and CCO Matt Booty penned an open letter to all Xbox employees and fans, embracing the company’s mistakes and trying to pave a way forward. In the letter, the new CEO promised many things, one of which was to reduce the cost of Xbox products.
Why it matters: The gaming industry is a much better place with competition, and Xbox putting guidelines in motion to be impactful in the upcoming generation is good news for gamers worldwide.
While outlining the company’s next era, executives Asha Sharma and Matt Booty promised that all products under the Xbox branding will be more affordable from now on. The message stated that the console will lay the foundation for the gaming giant’s future, and Xbox will be more affordable, personal, and open.
Xbox will be built to be affordable, personal, and open. We will offer flexible pricing so it’s easy to get started and keep playing.
Fans will get more flexible pricing, so they can get started easily and keep playing. Furthermore, any experience built by the company will be more customisable, adapting to players and helping them find exactly what they want.
These promises are a bid to eliminate the current frustrations gamers have with Xbox and to make it a global platform that connects players through the console and the cloud. The executives further stated that their new goal is to have the maximum amount of daily active users, and that is only achievable if the platform is open to more players.
With reports suggesting that the company’s next-gen console, Project Helix, could cost $1200, only time will tell how strongly Xbox will stick to this affordability mandate.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devotedly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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