The subject of game pricing has been quite hotly debated lately. Many have found games like GTA 6 to be overly expensive at $80, but various games industry executives believe that studios and publishers could still charge more. The CEO behind the hit indie shooter Wardogs believes the same, noting that games are currently too cheap. Why it matters: Many fans are against games becoming more expensive, but those involved in the industry are all for raising prices further. Easy headline that… but it’s not complicated.. Games too cheap, cost of development too high. GTA6 had a chance to raise the bar and they didn’t do it, so we’ll keep going round.. I just paid £30 for a train journey one way, wardogs cost £36.99… Let’s not pretend we don’t… — Joe Brammer (@Brammflakes) September 24, 2026 Joe Brammer, Wardogs’ CEO, has joined the growing debate around video game pricing, arguing that games are still undervalued despite years of rising development costs and industry layoffs. The executive believes games are “too cheap” and that higher prices are necessary for the market to remain sustainable. Interestingly, games have already become more expensive than usual twice this generation. Following the $70 standard introduced by PlayStation, titles like GTA 6 and Mario Kart World have upped pricing to $80. However, Joe Brammer argues that GTA 6 should have been even more expensive. The CEO also noted that a recent train ride cost him more than Wardogs, highlighting how games are significantly cheaper than many other activities and hobbies out today. Of course, this argument ignores nuances like the existence of microtransactions in full-priced games. What do you think about game pricing? Do you believe games need to be even more expensive? Thank you! Please share your positive feedback. 🔋 How could we improve this post? Please Help us. 😔 [News Reporter] Bawal is an MBBS student by day and a gaming journalist by night. He has been gaming since childhood, growing fond of the creativity and innovation of the industry. His career as a gaming journalist started one year ago, and his journey has allowed him to write reviews, previews, and features for various sites. Bawal has also been cited in reputed websites such as Screenrant, PCGamesN, WCCFTech, GamesRadar, and more.
Wardogs Team Head Says Game Are Still Too Cheap Today
Many Executives Believe Games Need To Become Even More Expensive To Be Sustainable!
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