During an exclusive interview with the foreign website Axios, Ubisoft CEO Yves Guillemot commented that the French-Canadian publisher’s Big AAA titles will now start at $70 (smaller scale games like Assassins creed: Mirage will still retail for $50).

Skull and Bones is the first title from the publisher to cost $70 on PlayStation 5 and Xbox Series S|X. Still, like other publishers, i.e., Square Enix with the Final Fantasy VII Remake and Activision with Call of Duty: Modern Warfare 2, PC users may also end up paying $70 for Ubisoft’s AAA games.

Game prices haven’t changed in 30 years, and Take-Two first bought this $70 change-up with the NBA 2K21 launch, followed by PlayStation, Activision, EA, and Square Enix. It seems like now the industry is following it, though at a much slower pace. 

On the other side, Green camp (Xbox) has yet to implement price increases for its games, though the company’s focus is currently building on the user base on the Xbox Game Pass ecosystem.

What do you think about this price increase? Let us know your thoughts in the comment section below. 

Was our article helpful? ๐Ÿ‘จโ€๐Ÿ’ป

Thank you! Please share your positive feedback. ๐Ÿ”‹

How could we improve this post? Please Help us. ๐Ÿ˜”

Sajjad Hussain
[Editor-in-Chief] Sajjad Hussain is the Founder and Editor-in-Chief of Tech4Gamers.com. Apart from the Tech and Gaming scene, Sajjad is a Seasonal banker who has delivered multi-million dollar projects as an IT Project Manager and works as a freelancer to provide professional services to corporate giants and emerging startups in the IT space. Majored in Computer Science 13+ years of Experience as a PC Hardware Reviewer. 8+ years of Experience as an IT Project Manager in the Corporate Sector. Certified in Google IT Support Specialization. Admin of PPG, the largest local Community of gamers with 130k+ members. Sajjad is a passionate and knowledgeable individual with many skills and experience in the tech industry and the gaming community. He is committed to providing honest, in-depth product reviews and analysis and building and maintaining a strong gaming community.