Phil Spencer: Mobile Gaming Is Real Strategic Angle For Activision Acquisition

Expert Verified By

Xbox Targeting Mobile Segment Next!

Microsoft continues discussing the gaming giant’s goals for Activision Blizzard as the deal progresses. The gaming giant has recently elaborated on its stance on exclusivity and more. 

While speaking on a podcast, Phil Spencer recently talked about Microsoft’s aspirations for the mobile industry. According to the Xbox Game Studios head, mobile gaming was the real strategic angle for the merger. 

He said:

“The real strategic angle behind this was we need to get relevant on mobile. And it turns out that Activision Blizzard King is the largest mobile publisher outside China.”

Much of the dispute around the acquisition has revolved around Call of Duty. Companies like PlayStation and Nvidia had been concerned about a potential monopoly due to the influence and market power of the Call of Duty franchise. 

However, the gaming giant has already offered deals to keep the franchise on other platforms. An agreement has been signed with Nintendo, and Microsoft has also convinced Nvidia. 

While Call of Duty is undoubtedly important for Xbox, mobile gaming is just as appealing for a company like Microsoft. Mobile games are notorious for generating record profits each year, along with the large player bases due to the platform’s accessibility. 

Activision Blizzard King owns titles like Candy Crush and Diablo Immortal. The latter was released in 2022 and generated over $300 Million in less than six months. Additionally, Call of Duty Mobile is also doing well.

If the acquisition succeeds, Microsoft will likely continue to invest in the platform through the newfound relevance. Xbox Cloud Gaming is already available on the mobile platform and will likely continue to grow simultaneously. 

Recent reports have claimed that Microsoft is likely to convince regulators in the EU after the current wave of agreements. However, regulators like the FTC have not shown much hope for the deal.

A judge also granted Microsoft permission to examine Sony’s exclusivity deals since 2019. Sony’s documents might help Microsoft make a stronger case for the merger, pushing them one step closer to being a massive player in the mobile gaming space. 

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Metal Gear Solid 3 Remake Will Feature An Original Multiplayer Mode Called Fox Hunt, Konami Reveals

Metal Gear Solid 3 remake will get a new original multiplayer mode that will replace Metal Gear Online with its stealth-based gameplay.

Former PlayStation Exec Says Stellar Blade Succeeded Due To Combat, Not Character Design

A former PlayStation executive has weighed in on Stellar Blade, stating that its combat is the biggest reason why the game succeeded.

MindsEye Officially Being Refunded On PlayStation As Players Compare It To Launch Cyberpunk 2077

PlayStation is now offering refunds for MindsEye despite its reputation for being too strict about refund policies.

Stellar Blade Launches To 168K Concurrent Players on Steam, a PlayStation PC Port Record

Stellar Blade has peaked at 168K concurrent players on Steam, the highest amount of any PlayStation title on PC.

The Witcher 3 Reportedly Getting A Third Expansion In 2026

Polish podcasters Rock and Boris have heard that The Witcher 3 is soon to get its third expansion sometime during 2026.