- A senior Micron executive explains that the company has not ditched gamers by exiting its Crucial business.
- The company supplies a major portion of the memory modules to consumers via brands.
- It is also focusing on the AI and data center markets to keep up with the competition.
Gamers expect Micron’s decision to exit the Crucial consumer business to worsen the struggling gaming industry amid the memory shortage. The company has also been criticized for abandoning consumers in favor of the AI industry.
Christopher Moore, Micron VP of Marketing, Mobile, and Client Business Unit, explains that the situation is not as black and white as it appears. The company has no plans to ditch gamers by quitting its Crucial business.
In other words, Micron plans to continue supplying memory modules like LPDDR5 through brands like ASUS and Dell.
Why it matters: Despite concerns after Crucial’s business exit, Micron plans to continue serving gamers through indirect channels.
In an interview with Wccftech, Christopher explains that its memory modules will continue to reach gamers after being repackaged by consumer-focused brands, so through an indirect channel.
The company will still control a large portion of the consumer market when its Crucial lineup dries up after February through the OEM model. In fact, most of Micron’s market share is based around the OEM channel.
Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels.
-Christopher Moore, Micron’s VP of Marketing, Mobile, and Client Business Unit.
Micron is also in contact with all the major PC brands to supply memory modules in the future, even as the company focuses on AI and data center sectors due to rising competition.
On a side note, Micron and SK Hynix are also expanding their DRAM manufacturing lines to keep up with the growing demand of all industries. Even then, the crisis is expected to last for the next few years.
Do you think Micron exiting Crucial will have devastating consequences for gamers, or is supplying modules through OEM enough to make up for the losses? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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