After Memory and SSDs, PSU and CPU Cooler Prices Are Expected to Rise As Well

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If You Thought PC Gaming Had Become Expensive, It Could Get A Whole Lot Worse!

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  • A Chinese firm has warned that PSU and CPU cooler prices could also increase.
  • PSU prices could go up by 6-10%, while cooler prices by about 6-8%.
  • This comes after the industry is already going through a major memory and storage crisis.

RAM and SSD prices are at their highest these days, no thanks to the AI boom. The shortage is expected to continue beyond this year, making budget PCs a nightmare; however, things are now poised to deteriorate even further. 

According to a new report, after memory and SSDs, the prices of power supplies and CPU coolers are next in line for increases. It is estimated that the prices will rise by about 6-10% for both items. 

Why it matters: This would mean that PC gaming is set to become even more expensive and potentially out of reach for most people. With this new development, almost every component will be at its highest prices in years. 

PSU and cooler prices
A Chinese firm has warned that memory and CPU prices could rise as well.

Guangzhou Xinghongzheng Electronic Technology Co., Ltd. released a letter warning that suppliers have stopped accepting orders at the old pricing, citing rising upstream material costs such as copper, silver, and others. 

According to the letter, PSU prices will increase by 6% to 10%, and CPU cooler prices will go up by about 6% to 8%. The company has encouraged its partners to place orders immediately to avoid potential high prices. 

Cougar PC Cases at CES 2026
PC gaming is about to become a lot more expensive.

In addition, from February 1, all promotions will be cancelled, and everything will be sold at newly set prices, suggesting that consumers will now have to pay much more for their PSU and CPU coolers. 

All in all, this is the worst time to be a PC gamer, as the market is about to get worse in every aspect. Just a couple of months ago, you could easily build a solid gaming PC for $1000, but now, it’s about to get a lot harder. 

What are your thoughts on PSU and CPU cooler prices potentially increasing as well? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.

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