- Intel seems to have raised prices for various 12th, 13th, and 14th-generation CPUs.
- Team Blue is targetting mid-range chips like the Core i5-12400 with these price hikes, suggesting an attempt to maximize profits.
- This move comes after the not-so-impressive reception of Arrow Lake CPUs.
Intel’s recent position in the CPU market is no secret, with the company previously discussing its poor performance compared to AMD. In the gaming segment alone, AMD has swept up a large chunk of Intel’s customer base, and it seems Team Blue is now getting desperate.
According to numerous reports, Intel has increased prices across various 12th, 13th, and 14th generation CPUs in what appears to be an attempt to maximize profit margins.
Why it matters: Intel has been criticized by both OEMs and consumers, putting the once market leader in a difficult position.
According to reports from Harukaze5719, Intel has raised prices for various 12th and 14th-generation SKUs by around 6-15% in Korea. For instance, the Core i3-14100F has seen a price hike of 15%, while the Core i5-14600KF now costs 13% more.
On the other hand, Japanese outlet Gaz:Log reports up to 20% price hikes on CPUs like the Core i5-14400. Over on Neogaf, similar price hikes were discussed in European countries like Germany and Spain.
The most interesting part of the price hikes is that they seem to impact Intel’s most popular CPUs. In particular, mid-range Core i5 chips have seen strategic price hikes, likely as a result of Intel’s dwindling popularity in the CPU market. On the other hand, the Core i7 and Core i9 chips have seen minimal price fluctuations.
The price hikes seem to stem directly from disappointing sales of Intel’s Arrow Lake products. When compared to AMD’s latest Zen architecture, Arrow Lake has not been the most well-received.
Moving forward, it will be interesting to see how the market reacts to Intel’s new strategy. Products like the Core i5-12400 remain popular for their affordability, but this move may force even more consumers to pivot to AMD options.
Intel is also gearing up to launch Nova Lake desktop CPUs next year, so it remains to be seen what the future holds for Team Blue.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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