New Game Pass Tier And Price Hike Hinted At By Industry Insider

Expert Verified By

Xbox May Introduce Game Pass With Ads Soon!

Story Highlight
  • Latest reports say that Microsoft is planning a new tier for Game Pass.
  • The tier will likely incorporate ads to some extent as Microsoft aims to make the subscription more lucrative.
  • A price hike for the original service is also expected alongside this new tier.

While it was previously speculated that Xbox might skip Call of Duty and other Activision titles on Game Pass, Sarah Bond has already confirmed that all first-party releases will continue to be added to the service.

However, it seems Microsoft is looking to alter its strategy instead of completely changing it. According to the latest reports, Xbox is looking to introduce a new tier of Game Pass as well as a price hike.

Why it matters: Microsoft seems to be following in the wake of other subscriptions. Previously, the likes of Netflix have tried budget tiers that incorporate ads.

Game Pass is a lucrative option for Xbox on paper, but the service has been unable to grow for a while. This may have been the primary reason for the price hike, though a bump was always inevitable.

Previously, the reliable Tom Warren stated that Xbox has been looking at upping the price of this service. Another insider with an accurate track record now suggests that a price increase is likely to happen.

However, he also adds that Microsoft is looking to expand the service with a completely new tier.

I’ve even heard that there is a new tier of Game Pass coming.

-Rand Al Thor

Such a tier has long been anticipated for Game Pass. Xbox may offer the service at a cheaper rate, adding the downside of advertisements to recoup costs.

This would allow the gaming giant to keep Game Pass afloat while offering titles like Call of Duty. It is also speculated that the entry-level option will come with a smaller catalog of games.

Diablo 4
Diablo 4 Is Still The Only New Activision Title on The Subscription

With Game Pass continuing to add new premium releases without much growth, this price hike seems like a natural step for Xbox. However, there is concern that these measures may harm the service further.

Last year, the subscription service added games valued at $9K. With the entire Call of Duty franchise expected to join the mix, this value proposition will only go up, even if it may come with a price hike.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Stellar Blade: Blood Rain CEO Defends AI Use Following Mass Criticism

The Shift Up CEO has defended Stellar Blade: Blood Rain's latest promotional video and its use of AI-generated content.

The Last of Us 2 Multiplayer Mod Continues To Make Incredible Progress; 4v4 Now Playable

A mod that makes multiplayer playable in The Last of Us Part 2 has reached a new milestone, allowing for 4v4 matches.

Resident Evil Veronica Hits 2 Million Wishlists One Year Before Launch

Resident Evil Veronica is shaping up to be quite the hit already, accumulating over 2 million wishlists just months after its first reveal.

Gaming Hardware Costs Surged 16% In The US In Just First Half Of 2026

A notable analyst reveals that the average price of gaming hardware has grown by 16% since January 2026 began in the US alone.

Marvel’s Wolverine Earns Mature Rating For Violence And Gore

The upcoming Marvel's Wolverine is officially rated for a much harsher tone than most of Insomniac Games' other titles.