- A new report suggests AMD is prioritizing the RX 9070 XT over the non-XT variant.
- This is being done in an attempt to focus on products that generate the most profits in the era of rising memory costs.
- It is said that AMD’s production costs are similar for both GPUs, especially since they feature 16GB of memory.
New information regarding AMD’s plans to deal with the ongoing memory shortages continues to pour in as the situation evolves.
Last year, AMD debuted its RDNA 4 series to much success, with the RX 9070 XT being a particular highlight, but this success could face challenges soon. Reports suggest AMD is now winding down production of the RX 9070 non-XT in an attempt to focus on the RX 9070 XT.
Why it matters: The RX 9070 takes a slightly more budget-oriented approach to PC gaming, but it appears the entire market is moving away from the budget and mid-range segments, at least temporarily.
As prohardver reports, AMD’s battle against memory shortages makes prioritizing less profitable RDNA 4 SKUs impractical for the time being.
The report outlines that both the RX 9070 non-XT and XT require similar investments from AMD’s side. However, the former is sold at a small $50 discount, which has become significant in today’s market.
Because both GPUs feature 16GB of memory, the tech giant is focusing on the RX 9070 XT as the more viable alternative. Moreover, this focus could put AMD in a position where it does not need to praise prices too much, if at all, considering the RX 9070 XT’s already higher MSRP and market value.
AMD’s strategy appears wise since the RX 9070 XT wasn’t always readily available at MSRP. Even today, consumers might not mind paying more than MSRP for the graphics card due to the market conditions over the last few months, making this strategy quite viable.
Elsewhere, Nvidia seems to be pursuing a similar strategy, stepping away from models that require too much memory while offering slim profit margins.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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