- AMD says it is closely working with AIB partners to try and prevent GPU price hikes.
- The company is worried about more memory price hikes, which could lead to issues.
- Nonetheless, keeping prices stable is a core part of what they are doing right now.
GPU prices are slated to be the next in line to get price hikes due to the memory shortage. If you were in the market for a good value for a gaming GPU, AMD had the best options, and despite the shortages, it aims to keep it that way.
At CES 2026, AMD was asked about the GPU prices, to which the company stated that it is closely working with its board partners to try to prevent the GPU price hikes. Previously, they stated that prices will indeed be going up.
Why it matters: Whether prices will remain normal or not will be seen, but it’s refreshing to see a company actually care about the consumers and at least try to prevent the inevitable.
Speaking to Gizmodo, Ryzen VP Dave McAfee stated that AMD has a strategic partnership with all the DRAM manufacturers to make sure that the supply and prices are kept in a way that they can easily support the graphics card business.
We have very strategic partnerships with manufacturers to make sure that both the amount of supply that we need and the economics from them are what we can support in our graphics business.
However, McAfee did show concern about the rising memory prices. He confessed that with the memory situation, building GPUs with their AIB partners that hit the right prices will be tough, in case of even more unforeseen circumstances.
Despite this, he reassured that managing the memory situation is a core part of what AMD is currently doing. Nonetheless, most people think that if DRAM prices get even more ridiculous, AMD won’t be able to contain the price hikes.
Sadly, a similar promise hasn’t been made by Nvidia, but already for most budget gamers out there, AMD has better offerings. And if somehow, they can still maintain the MSRPs, it would provide them with a huge advantage.
What are your thoughts on AMD working with AIB partners to manage GPU prices? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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