- A senior AMD executive confirms that GPU prices will likely rise this year.
- The company is doing everything it can to prevent price hikes in the meantime.
- There won’t be a GPU shortage, as AMD has many partnerships to secure VRAM supply.
Many rumors and reports have claimed that 2026 would be apocalyptic for GPUs, affecting both Nvidia and AMD. The ensuing memory crisis is the culprit, driving DRAM prices to extremes and causing shortages never seen before in the industry.
So, major price hikes have been expected to start this year, and AMD now confirms they will occur soon. The company’s senior executive, David McAfee, claims that a bump in GPU costs is pretty much unavoidable given the current market.
Why it matters: AMD intends to bring great price value for its GPUs in the future. However, rising component costs will inevitably lead to a price increase in 2026, even if the company takes all measures.
In an interview with TweakTown, David clarifies that there won’t be a GPU shortage, as AMD has strategic partnerships with multiple DRAM manufacturers to ensure sufficient components for its production chains.
However, procuring VRAM amid the crisis will make it quite expensive to produce these GPUs, especially high-end models like the RX 9070 XT. These increasing costs will eventually lead to price hikes, no matter what precautions AMD takes.
I’m not going to say prices across all these components will remain flat. I think inevitably, something’s going to happen.
-David McAfee, AMD’s Corporate VP of the Client Channel Business.
David assures that AMD is exploring all options, such as delaying price hikes for as long as possible, to ensure that gamers will continue to have great value. We can also expect modest price increases, given these reassuring remarks.
On the flip side, Nvidia is expected to raise the prices of its 50xx lineup significantly; the RTX 5090 is expected to go for as much as $5000 this year.
Do you think AMD will raise prices across its entire latest lineup of Radeon GPUs, or will it target specific models? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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