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- AMD could raise the price of its GPUs by at least 10% in the near future due to the RAM shortage.
- Growing AI demand is also responsible for the price hike that will affect its entire product line.
- The new pricing standard might be adopted for AMD’s new builds and upcoming cards.
The new age of AI has resulted in a massive RAM shortage since earlier this year, which appears to be getting worse over time. This has led to memory becoming quite expensive, which in turn is affecting the pricing of all products that directly rely on it.
GPUs are also projected to see huge price increases in the future, as a new report already reveals that AMD is planning to raise the pricing of its cards by at least 10% in the near future. This price hike affects all the models under its production line.
Why it matters: AMD raising its GPU prices could make PC gaming a more costly option than it already is for many gamers, with its somewhat affordable cards becoming as expensive as other options over time.
As reported by Taiwan’s UND, AMD has seemingly started notifying its board partners of the plan to increase GPU prices, claiming that the continuous rise in RAM prices has made graphics card production more expensive.
Industry sources indicate that AMD, the second-largest graphics card manufacturer, has notified its partners of a second price increase across its entire product line, with the increase estimated to be at least 10%.
The main culprit behind the lack of memory is the industry’s new obsession with AI and the growing need for more data centers, causing RAM prices to soar by over 150% in just a month alone.
Regardless, it’s unclear exactly when AMD will bump up the price tags of its GPUs in the future, so we suggest taking the rumors with a pinch of salt. The new pricing standard will likely affect AMD’s future GPU builds and upcoming cards.
In the past, it’s also been rumored that Microsoft wants to increase the Xbox Series X|S pricing soon due to rising memory costs.
Do you think AMD raising GPU prices across its entire product line will prove disastrous for the gaming industry? What is the best solution against the RAM shortage? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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