Ex-Blizzard Boss Says Consoles Still Succeed If Things Are Done Right

Expert Verified By

Doesn't Believe In Sentiment That Consoles Are Dying Business!

Story Highlight
  • The former Blizzard president believes the console business still has potential if done right.
  • He also suggests that Microsoft is confused about Xbox’s brand identity.
  • These statements come after PlayStation confirmed the PS5 to be its most successful console generation.

The console industry has supposedly stagnated over the last few generations. Between constant price hikes from PlayStation and Xbox, and the growing appeal of PC gaming, this segment of the industry no longer dominates like it used to.

Xbox seems to have completely given up on its console strategy and has instead chosen to go for a broader appeal. Amid the confusion, former Blizzard president Mike Ybarra has disagreed with the thought that consoles are going out of business.

Why it matters: Various executives and industry analysts have recently pointed to the declining interest in console gaming.

Ex-Blizzard President On Console Industry
Mike Ybarra Still Has Faith In Console Industry | Image via Twitter

Replying to a tweet about Sony confirming that it had generated $136 billion in sales over the PS5 generation, Mike Ybarra expressed disagreement with the usual thought of console gaming no longer being a viable business.

He went on to say that it can indeed be successful when done right. The former Blizzard president also replied to a Tweet referring to Microsoft’s ‘Everything Is An Xbox,’ suggesting that the brand is confused about its own identity.

Interestingly, this is not the first time Mike Ybarra has compared PlayStation and Xbox. The ex-Blizzard exec has been known to be quite vocal about his thoughts on the console gaming industry, and his latest tweet is no different.

PlayStation Xbox  Games
The PS5 Generation Is Sony’s Most Profitable

While it’s clear that console gaming has become more challenging for gaming giants, Mike Ybarra clearly believes there is still potential in this segment of the industry. 

What do you think about Mike Ybarra’s opinion? Do you still believe console gaming has more potential? Let’s discuss in the comments and on the Tech4Gamers Forums.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Intergalactic Delay Could Push Budget Beyond $600 Million, Says Insider

Naughty Dog's Intergalactic could end up becoming one of the most expensive game to date if it ends up being delayed beyond 2027.

Control Resonant To Offer At Least 30 Hours of Gameplay

Remedy's Control Resonant might offer up to 50 hours of gameplay, but gamers can expect the main story to last at least 30 hours.

Xbox Hardware Revenue Falls By 29% In Latest Fiscal Year After Price Hikes

In its Fiscal Year 2026 report, Xbox revealed that hardware revenue dropped by a whopping 29% compared to FY25.

Halo Campaign Evolved Launches To Lowest Series Player Count on Steam

Halo Campaign Evolved's full Steam release has been met with a disappointing peak player count on Steam so far.

Fable Could be Xbox’s Last Attempt At A Major Day 1 Release on Game Pass

A new report suggests that Xbox could pivot away from day 1 Game Pass launches, and Fable could be its last attempt at a major release.