- Ubisoft’s Board of Directors is launching an internal investigation due to underperforming titles like Star Wars Outlaws.
- The investigation aims to help Ubisoft improve its operations by focusing on a player-centered approach.
- The delay of Assassin’s Creed Shadows increases uncertainty about Ubisoft’s future.
Ubisoft is under increased scrutiny after Star Wars Outlaws and Skull and Bones didn’t perform well. As a result, the company’s Board of Directors are starting an internal investigation.
This step comes amid ongoing worries about Ubisoft’s financial difficulties, disappointing game launches, and management problems, which have affected the company for years.
Why it matters: The board’s efforts to tackle these issues could be the first step in restoring the company’s reputation and stabilizing its operations. However, with Assassin’s Creed Shadows delayed, Ubisoft’s road to recovery remains unclear.
The official announcement reads:
In the light of recent challenges, board of directors Are launching a review [investigation] to improve our execution, notably the player-centric approach.
-Ubisoft
The announcement of the investigation was shared in a recent company update, where Ubisoft acknowledged that Star Wars Outlaws didn’t reach sales goals.
Investors and stakeholders were especially let down, as they had hoped this much-anticipated open-world Star Wars game would help the company recover from past challenges.
Instead, the game’s sales were disappointing, leading Ubisoft’s stock to fall to a 10-year low, losing over 10% of its market value just days after the game was released.
The disappointment surrounding Star Wars Outlaws is not an isolated incident but part of a larger trend of underperformance. In recent years, Ubisoft has dealt with lukewarm responses to titles like XDefiant.
Other projects, like the Prince of Persia: The Sands of Time Remake, have also faced delays and criticism, making Ubisoft’s lineup seem weak.
Moreover, Ubisoft’s board has started to look into management and operational issues. Many employees have suggested that poor decisions by executives are a key problem for the company.
This investigation aims to find ways to improve how projects are run, boost player engagement, and stabilize Ubisoft’s stock. The board wants to create a more efficient, player-focused approach.
The release of Assassin’s Creed Shadows has been pushed back to 2025, adding to the uncertainty about Ubisoft’s future. While the company hopes this new title will help regain its reputation in the gaming community, it’s unclear if it will be enough to turn things around.
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