- An Analyst says that most of the gaming market doesn’t want Game Pass.
- In 2021, Microsoft had a choice to wind up its business or invest in Game Pass.
- It did the latter and decided to buy Bethesda Softworks and Activision Blizzard.
Gaming subscription services provide great value to the players especially now that Game Pass gets all the major releases on day 1. However, they aren’t the best for business, and the most prominent studios are hesitant to put their games on the service.
According to a new report, in 2021, Microsoft CEO, Satya Nadella had a choice to either wind up their business or acquire more studios and put their titles on Xbox Game Pass and Cloud Services. He ended up acquiring Bethesda and Activision.
Why it matters: It has been revealed multiple times that Game Pass isn’t sustainable. Despite games getting a lot of traction, because of the high budgets with games these days, studios don’t want to put their games on the service.
As per the article published by The Information (via ResetEra), several key studios have resisted Microsoft’s pitch of putting their titles on Game Pass in exchange for fees the company pays.
I just think the majority of the game market doesn’t really want a game pass like the one Microsoft is offering.
– Gus Zinn, Industry Analyst
Gaming industry analyst, Gus Zinn says that most of the gaming industry doesn’t want anything like Game Pass. The company had even hoped that Activision’s acquisition would help them with Cloud Gaming, but it didn’t.
Before the Activision deal fell through, Microsoft had hoped to gain 100 Million Game Pass subscribers by 2030. However, come 2025, and things don’t look too promising. While the service has seen a boost due to recent releases, it isn’t that substantial to take it to Microsoft’s previous goal.
What are your thoughts on the gaming market not wanting a Game Pass-like service? Let us know in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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