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- A new report states that Game Pass is no longer growing.
- Xbox is now betting big on Black Ops 6, hoping Call of Duty can bring sustainable growth to the service.
- The report suggests Call of Duty’s impact may not be felt until 2025 since Microsoft is interested in sustainability.
The latest reports have pointed to new layoffs within Microsoft’s gaming division. The latest round of job cuts brings the total number of layoffs up to 2,500, hinting at a concerning picture for Xbox’s future.
Amid the chaos, an insider states that Game Pass is also struggling. This subscription, while ambitious in nature, has been unable to grow substantially in recent years. According to a report, Xbox is now looking toward Black Ops 6 for major growth.
Why it matters: Xbox has recently abandoned its traditional approach to console gaming. With a third-party focus in full swing, the gaming giant is banking on a subscription-based future.
The latest update on this situation comes from Tom Warren, a reliable journalist.
He states that the growth of Xbox’s service has stagnated. Tom Warren suggests that Xbox wants to see this changing with Black Ops 6. Following a highly successful beta, anticipation is high for this Call of Duty release.
Xbox has also marketed Black Ops 6 as the first day-one Call of Duty on the service. However, the report suggests a substantial impact may not be obvious until next year.
This may be due to Call of Duty’s ever-evolving nature, which encourages players to return every few months. As such, this release could encourage many existing buyers to subscribe again after the initial release buzz.
The report implies that Xbox is more interested in sustained growth than an initial spike of subscribers caused by the launch period.
It’s no secret that gaming subscription growth in many regions has plateaued. However, analysts have previously predicted as many as 200 million subscribers for Game Pass. Going by the current report, Black Ops 6 will decide whether this becomes a reality.
It is also important to note that Xbox has games like Indiana Jones coming up soon. Therefore, it will be interesting to see how the service grows. Adding Call of Duty into the mix should produce interesting results, even if the situation looks bleak for the time being.
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[News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than three years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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