Activision Blizzard Gets Fined Less Than 0.01% Revenue

Expert Verified By

For Not Disclosing Loot Boxes To PEGI!

Diablo Immortal made headlines for all the wrong reasons last year. While the game was a resounding success for the publisher, audiences were not pleased with the microtransaction model.

The game has once again appeared in the news, and unsurprisingly, the reason has to do with loot boxes. The popular video game ratings board, PEGI, has fined Activision Blizzard for Diablo Immortal.

This fine will cost the giant company a whopping 5000€.

Why it matters: Activision is a billion-dollar company, and many have found it hilarious that PEGI decided to impose such a small fine on the company.

Diablo Immortal Gems Director

Diablo Immortal comes with microtransactions and loot boxes like many free-to-play mobile games. However, PEGI was not made aware of this information at the time of submission for a rating.

Therefore, the board has imposed a not-so-appropriate fine. The company has, since then, made the required changes to avoid a similar situation for DIablo Immortal in the near future.

As expected, this fine will make zero difference to Activision Blizzard. The company owns billion-dollar franchises like Call of Duty, and games like Candy Crush are also prevalent on mobile devices.

Last year, Activision recorded over $7.5 billion in revenue, and the fine from PEGI comes out to about 0.00007% of this figure. If Activision’s revenue was insufficient, Diablo Immortal, the game responsible for the fine, has already made millions of dollars.

After its launch, Diablo Immortal was making $1 million from microtransactions daily. Two months later, it had made over $100 million. Despite the impressive figures, the poor reception led to some fans giving it the title of the most successful failure in the series.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Clair Obscur: Expedition 33 Dev Says Next Game May Not Be An RPG

Clair Obscur: Expedition 33's director has stated that he doesn't want to be restricted by a style so their next game can switch genres.

Battlefield 6 Review Roundup – First-Person Shooter Greatness Achieved Once Again

Battlefield 6 reviewers are praising the game for its solid gameplay and multiplayer, which may be the best the series has to offer so far.

Xbox Co-Founder Says Game Pass Price Increase Is A Betrayal To Fans

Xbox co-founder says Microsoft has betrayed trust by increasing Game Pass price, and it now favors greed over gaming.

Activision Says Almost 98.8% Of Black Ops 7 Beta Matches Are Free Of Cheaters

Activision's anti-cheat system has removed most of the...

Silent Hill f Producer Says Industry Won’t Evolve If Big Companies With Money Don’t Take Risks

Reflecting on the gaming industry's current state, Silent Hill f producer says that we will stagnate unless big companies take risks.