Xbox has struggled with first-party AAA titles over the last few years. The console manufacturer was criticized for several years due to a lack of exclusive games and quality releases. However, the brand has been course-correcting for a while, and studio head Phil Spencer has played a massive role in the process.
Phil Spencer has made several moves, such as focusing on games, and studio acquisitions, which have helped the Xbox brand tremendously. The company has acquired studios like Bethesda and Activision Blizzard, among others.
However, the brand still struggles to produce quality games on par with PlayStation and Nintendo. A recent report from games journalist Jeff Grubb hinted at Phil Spencer’s frustration over current events related to Xbox.
Last year, Phil got really frustrated before the showcase. Internally, he would point to Sony continually releasing GOTY quality games while all Xbox had was more CG trailers. https://t.co/3UvzTVipTh
— Jeff Grubb (@JeffGrubb) June 12, 2022
Xbox has become notorious for revealing their games several years before release. The console manufacturer has also failed to live up to promised release dates for games at several points. Massive projects like Halo Infinite were delayed, leading to a somewhat disappointing launch line-up for the Xbox Series X and S consoles.
Phil Spencer has also been disappointed with the team’s efforts. Jeff Grubb has stated that Phil Spencer was “really frustrated” internally over CG trailers from Xbox. Phil has also acknowledged the quality of PlayStation’s line-up in the process.
Furthermore, it seems like Phil Spencer has also used his frustration to correct his mistakes from the past. The recent Xbox showcase had more than enough gameplay to satisfy existing and new fans while also delivering on promises from the past. Games like Redfall and Starfield were shown in-depth, along with several other titles in the next 12 months.
The recent Xbox showcase was far from perfect, but it seems to be a step in the right direction. Phil Spencer has shown his dedication to Xbox over the years, and it looks like he will continue to ensure the brand’s success. With services like Xbox cloud and Game Pass doing well, the future looks promising for Xbox.
Studio acquisitions have also been key to Xbox’s strategy moving forward, and games like Starfield should help the company compete with rival console manufacturers. Phil Spencer’s concerns are valid, but it seems like the team has finally managed to set things straight for the future of Xbox.
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