The market for graphics cards has changed quite a bit over a few years. This change has led to an increase in the overall price of the next-generation cards, while the availability has also been a problem of late.
The market has finally started to settle down, so GPU pricing and availability have become much more stable.
The new AMD Radeon RX 7000 graphics cards are now selling below MSRP in the United States. The recent Nvidia GeForce RTX 4070 launch has also led its competitor to lower its prices. As a result, we have finally started seeing some cards sold below MSRP.
The Radeon RX 7900 XT and Radeon RX 7900 XTX has seen a price drop; Asrock Phantom Gaming Radeon RX 7900 XT, initially priced at $899, is now available on sale for just $779. That is a $120 drop in price in just a few months.
The Asrock Phantom Gaming Radeon RX 7900 XTX, on the other hand, can be acquired below MSRP on Newegg. With a new promo code, users can now get a $40 discount on their new AMD graphics card, which retails for $999 and is one of the best custom models.
Furthermore, with the purchase of the Asrock Phantom Gaming Radeon RX 7900 XT and 7900 XTX, users will also get a free copy of The Last of US Part 1 as a bundle.
Combine that with the price-to-performance ratio of the new AMD Radeon RX 7000 series, and it finally looks like a good deal for newcomers.
Whether AMD or Nvidia, both sell all their cards at or below MSRP. The situation of current-generation cards is the complete opposite of what it was; most of it is due to the drop in demand for next-generation hardware. Users are not interested in upgrading from last-generation cards.
The demand for graphics cards has dropped significantly for a hardware manufacturers in the current market. Users are no longer interested in opting for the best option out there. The main reason is inflated prices and little to no performance gains over the last generation.
The increase in VRAM requirements of current and next-generation AAA titles might lead some users to upgrade their PC hardware, but aside from that, we don’t see any advantage in upgrading to the newest platform.
Due to low demand, the GeForce RTX 4070 that was just released is also available in abundance. With the current market condition, we might also see a further reduction in graphics card pricing from AMD and Nvidia. While the upcoming mid-raged cards from Nvidia and AMD will also decide how the market will react.
What are your thoughts on the current market situation and how manufacturers can make their existing generation hardware more appealing to users?
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Avinash is currently pursuing a Business degree in Australia. For more than three years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.