After the mining boom crash, it should have been easier to get your hands on a brand new GPU at MSRP, but as it turns out, we might not be so lucky after all.

When the GeForce RTX 4090 went on sale this month, few people got lucky with securing one, even though there were many options to choose from. Instead, most of the stock was snagged by bots and ended up being sold on eBay.

Well, it looks like the launch of GeForce RTX 4080 for $1,199 might be heading in the same direction. The pricing on the custom variants on the GeForce RTX 4080 might be pre-scaled according to the listing on Microcenter (first reported by Videocardz).

As you can see from the above screenshot of the listing, the ASUS ROG Strix GeForce RTX 4080 16GB will be priced at a whopping $1,549, while the TUF variant is priced at $1,499. Aside from these two, the rest of the custom variants are closer to the mentioned MSRP.

Nvidia is also reportedly short on stock for the upcoming GeForce RTX 4080, meaning fewer units will be available for the RTX 4080 than the RTX 4090. Though if you are still interested in getting your hands on the GeForce RTX 4080, there is good news. Microcenter won’t be selling its units online this time. Instead, buyers would only have the option to pick up one in stores only physically.

For those who are unlucky with snatching the GeForce RTX 4080, Nvidia is rumored to launch the GeForce RTX 4070 Ti in January during the CES event. Aside from that, the launch of AMD Radeon 7900 XT and 7900 XTX is also around the corner.

The GPU market is quite competitive this year, with Nvidia and AMD developing compelling options. What are your thoughts about the price hike on the custom GeForce RTX 4080 variants by AIB partners of Nvidia?

You Might Like: GeForce RTX 4080 Geekbench 5 Score Shows 15% Performance Boost Over RTX 3090 Ti.

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Avinash Jaisrani
[News Reporter] Avinash is currently pursuing a Business degree in Australia. For more than three years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.