Apple Vision Pro Falls Short of Expectations Amid Slashed Production

Expert Verified By

Production Cut Down After Missing Initial Estimates!

Story Highlights
  • Apple reportedly cut its 2024 Vision Pro shipment estimate in half.
  • Vision Pro demand has declined in the US, impacting plans for worldwide rollout.
  • Contrary to early projections, no new Vision Pro model is anticipated for 2025.

Apple has reportedly reduced its Vision Pro headset shipment forecast for the rest of the year due to a drop in demand. Compared to earlier estimates, the IT giant now forecasts sales of only 400,000–450,000 devices in 2024.

Why it matters: Dubbed Apple’s most important release, the headset was expected to be a major step forward for the tech industry as a whole.

Apple Vision Pro

Apple analyst Ming-Chi Kuo claims that the corporation had already cut back on orders for the Vision Pro prior to its global launch. Based on his sources, Apple had previously projected to sell 700,000–800,000 devices in 2024.

In reaction to this unanticipated decline, Apple is heading in a different direction. A cheaper mixed-reality headset might never see the light of day and certainly won’t arrive before 2025.

Additionally, Kuo believes components like Micro OLED screens might struggle to find mass appeal in the VR and AR market after this lower-than-expected demand. He suggests Apple has stopped shipping Vision Pro because of the sharp decline in demand.

Therefore, the corporation is rethinking its future in the AR/VR market after an ambitious recent release.

Apple may be deliberately taking a cautious approach in order to ensure that the release of the Vision Pro ends up being more impactful, with manufacturing staying close to real-world demand.

This instance highlights how products are never guaranteed to sell based on innovation alone. Previously, Mark Zuckerberg argued that the Meta Quest 3 is a better product.

While we don’t necessarily agree or disagree, Apple may have priced the Vision Pro a bit too high for the general consumer.

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