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- AMD has been very happy with the RDNA 4 launch, calling it a milestone for its graphics business.
- The gaming giant is currently focused on restocking as many units as possible.
- It also hopes to cover all market segments this generation, teasing even more affordable GPUs.
AMD’s recently launched GPUs have made quite the splash in the market, reportedly selling over 2x as many units as Nvidia’s RTX 50 series. Despite reported stock problems and pricing challenges, AMD described the RX 9070 and 9070 XT as major successes.
According to the company, this has been an unprecedented launch for its graphics cards division.
Why it matters: AMD has historically struggled to gain market share with its GPUs in the PC gaming market, but the tide appears to be shifting this generation.
Speaking on the Hot Hardware podcast, AMD CVP David McAfee addressed the recent launch of RDNA 4 into the market. He described the demand for these GPUs as unprecedented, sharing plans of working with retailers to restock as many units as possible.
David McAfee also called this launch period a milestone for AMD’s graphics card business. This is no small feat since the gaming giant has been in the industry for multiple decades and has produced many fan-favorite options in the past.
The launch of RDNA 4 was really a milestone event for our graphics business. Demand was very, very strong all around the world.
AMD intends to produce enough stock at MSRP to allow users to buy these GPUs at their preferred prices. Toward that end, retailers and AIBs are also working to ship consumers as much stock as possible.
David McAfee shared that AMD intends to cover all market segments with RDNA 4. As such, future GPUs like the RX 9060 XT will be priced lower, with even cheaper options potentially arriving later.
On the other hand, Nvidia has also provided encouraging comments about the Blackwell gaming lineup’s release.
It states that more RTX 50 series GPUs have been sold during the first few weeks compared to the last-generation RTX 40 series launch. All things considered, it seems both gaming giants are doing better than ever in the graphics card market.
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[News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than three years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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