- Xbox CEO Asha Sharma has admitted that Game Pass is too expensive for most players.
- She hopes to come up with a cost effective solution to this problem in the short term.
- The Xbox head believes this service is central to value on the platform and is still evolving.
With Asha Sharma running the show after Phil Spencer’s retirement, Xbox has now had a new CEO for over a month. The arrival of a new CEO has led to plenty of hope among fans of Xbox, and Asha Sharma has also said that she is open to sweeping changes if they can help Microsoft’s gaming division in the long term.
Among other things, the new Xbox CEO appears quite concerned about the state of Game Pass. In particular, she has recently noted that the service has become more expensive than it should be.
Why it matters: Xbox recently increased the price of Game Pass Ultimate to $30/month and removed day-one games from every other tier except Game Pass for PC.
New reporting by The Verge’s Tom Warren has uncovered Asha Sharma’s comments on Game Pass from an internal memo to her team.
The memo shows that the Xbox head is well aware of the subscription’s current position. She has admitted that the service needs to offer better value to the players, since the current value proposition is not that great.
Asha Sharma also noted that Game Pass is still evolving into a more flexible system. In the short term, she hopes to introduce a cheaper option for the players while coming up with a more balanced approach for the long term.
Game Pass has become too expensive for players. We need a better value equation.
Ultimately, the Xbox CEO’s comments suggest Game Pass pricing is set to receive a major revision soon, one that will likely please a lot of fans. This is made further evident by the fact that she believes the service is at the heart of Microsoft’s value proposition offerings for gamers.
This report comes following rumors of Xbox contemplating the removal of Call of Duty from the service. It appears, however, Asha Sharma is interested in a solution that benefits both players and the company.
What do you make of the CEO’s comments? Share your ideal price for the subscription in the comments and on the Tech4Gamers Forums.
Thank you! Please share your positive feedback. 🔋
How could we improve this post? Please Help us. 😔
[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
Join Our Community
