Xbox Says You Don’t Need To Buy A Console To Play Xbox

Expert Verified By

"You Don't Need An Xbox To Play Xbox"

Story Highlight
  • Xbox is bringing streaming through Game Pass Ultimate to Amazon’s Fire TV Stick.
  • An advertisement for this feature states that you don’t need an Xbox to play Xbox.
  • It shows the transformation of the gaming division from a console-centric business to an all-encompassing ecosystem.

Xbox has repeatedly shown that its console is no longer at the heart of the business. While the Series S|X are impressive pieces of technology, they are falling behind the competition.

Microsoft also expects losses in the hardware division, mainly due to its negligence in the segment. The gaming giant’s latest ad further emphasizes this point, stating that you don’t need an Xbox.

Why it matters: Many still look back fondly on iconic consoles like the Xbox 360, which raised industry standards. However, Microsoft has completely shifted away from this approach today.

YouTube video

Amazon’s Fire TV Stick now allows access to cloud streaming for Xbox games. This method still needs an Xbox Game Pass Ultimate subscription but removes the barrier of purchasing a separate console.

While the ad promotes Microsoft’s play anywhere push, one statement caught everyone’s attention.

You don’t need an Xbox to play Xbox.

-Microsoft advertisement

This statement fits the context, but it also points to Microsoft’s overarching plan for the gaming division.

The company has moved beyond trying to compete with Sony and Nintendo to become the dominant console platform. This is why Hi-Fi Rush, Sea of Thieves, and more have appeared on rival consoles.

Phil Spencer confirms that more games will also go multiplatform in the future. Xbox has essentially turned into an ecosystem. While it began as a console, steps like day-one releases on PC, Game Pass streaming, and more have pushed it toward an open ecosystem.

This advertisement only confirms these suspicions.

xbox series s image
The Xbox Series S Aimed To Be Microsoft’s Biggest Console This Generation

Fortunately, Microsoft is still working on at least one more generation of consoles. The next console is expected to expand Xbox further, with Phil Spencer teasing a handheld.

The future seems quite interesting. While PlayStation and Nintendo are interested in everything Microsoft is doing, neither has fully committed to the strategy. Therefore, Xbox seems to be leading the charge, but it remains to be seen if this approach will pay off in the long run.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Xbox Reportedly Working On Cloud-Only Game Pass Tier

According to a new report, Microsoft is developing a cloud-only Game Pass tier that will be cheaper and more accessible than usual.

Nvidia Delayed RTX 5000 Series Launch To CES 2025, Hints Leaker

According to new reports, Nvidia plans to launch its next-generation GeForce RTX 50 series cards early next year during CES.

Elden Ring Fans Demand Another DLC After Shadow of The Erdtree

Fans have demanded that Hidetaka Miyazaki develop another DLC for Elden Ring to focus on the lore of The Gloam-Eyed Queen.

ASRock Debuts Two New Blazing Fast 1080p 180Hz Monitors

ASRock just unveiled two new models of its 180Hz monitor series, offering 27" 1080p panels with incredible display quality.

Black Samurai Yasuke’s Story Reportedly All Fabricated By Thomas Lockley

Assassin's Creed Shadows has found itself in yet another controversy, with reports claiming that Thomas Lockley lied about Yasuke.