Why You Need To Stay Wary Of NVIDIA’s Marketing Tactics For The RTX 5060 (And Ti)

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Nvidia, Please Stop Trying To Mislead Us.

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  • You’re out of luck if you’re trying to objectively evaluate the 8 GB RTX 5060 Ti’s real-world performance versus the 16 GB variant since Nvidia is emphasizing the latter version’s sales for now.
  • Don’t get fooled by Nvidia’s alluring price tags for these GPUs as you’re probably never going to find them for anywhere near MSRP.
  • My honest advice would be to look for a previous-generation Nvidia/AMD GPU or an actual budget GPU like the Intel Arc B580.

Another month, another PR disaster for Nvidia.

It seems like Nvidia’s marketing team has crashed just like its stock prices have. That’s because Nvidia has been consistently struggling to properly launch a single GPU ever since they unveiled the RTX 50 Series cards. 

In case you missed it, the RTX 50-series has been filled with BSOD reports, driver instability issues, melting connectors, missing ROPs, inventory shortages, and scalped prices.

But with the release of the RTX 5060 Ti, Nvidia is just proving that it doesn’t need anyone’s help to detonate its reputation, they can manage that quite well on their own.

RTX 5060 Ti: 8 GB? What About It?

The RTX 5060 Ti’s launch went live on Wednesday, 16th April 2025. But hold on a second. If you go and search for reviews online, you’ll find a myriad of 5060 Ti reviews, but only for the 16 GB variant.

Just a coincidence, right? No. To my horror, I found out that even though Nvidia is trying to act all innocent by allowing publications to source 8 GB GPUs for day-one reviews, it’s restricting AIBs from supplying these 8 GB RTX 5060 TI GPUs for review purposes. 

How the RTX 5060 Ti shapes up versus its competition. (Image Credits - Tech4Gamers)
How the RTX 5060 Ti shapes up versus its competition

With just a $50 MSRP difference between the 8GB and 16GB variants, there is an obvious performance gap between the two. Unfortunately, this is Nvidia we’re talking about where MSRPs don’t hold much value since you’ll end up getting your retail GPU for up to 2-3x the actual launch price if you’re even able to find a unit in stock.

Even if that wasn’t the case, I think it’s downright shady for Nvidia to try to actively cloak the performance differential between the two GPUs and hide the fact that it’s trying to prioritize the 16 GB RTX 5060 Ti in terms of sales figures.

On top of that, Hardware Unboxed is also claiming that while Nvidia is stating that both variants have launched on the same day, this is not the actual case with the first few 8 GB 5060 Ti units allegedly being sold a week after the 16 gig variant at the very least. 

Honestly, I feel like a glitch in Nvidia’s matrix. That’s how confused I am regarding Nvidia’s Blackwell GPU launches.

RTX 5060: Seriously, Nvidia, What’s Going On?

Officially speaking, Nvidia slated the vanilla RTX 5060 for a release date set in May 2025. Nevertheless, Nvidia lifted the embargo for reviews of the RTX 5060 on the same day it did so for the 5060 Ti.

What does that mean for you?

Well, if you’re able to somehow source an RTX 5060 before the actual launch, you won’t be breaking the rules by publishing a review for it.

It would be wise to take Nvidia's marketing headlines with a pinch of salt. (Image Credits - Tech4Gamers)
It would be wise to take Nvidia’s marketing headlines with a pinch of salt.

Let’s not forget that even though Nvidia claims a MSRP of $300 for the RTX 5060, it’s not actually going to be sold as a Founders Edition card with Nvidia delegating the sales of both the vanilla RTX 5060 as well as the 8 GB and 16 GB RTX 5060 Ti to AIB partners. 

Needless to say, this means that Nvidia won’t have any actual control over what these GPUs sell for. 

Furthermore, judging by how this approach worked out for AMD where Team Red witnessed the RX 9070 and RX 9070 XT being sold for a $300 to $350+ surplus on top of their MSRPs, I think it’s safe to say that Nvidia’s latest budget-oriented GPUs will face the same fate, if not worse.

RTX 5060 & RTX 5060 Ti: What Does The Future Hold For Nvidia?

I can safely assume that unless President Trump implements a reverse tariff, i.e., discount on GPU imports, and Nvidia somehow initiate a drastic improvement in supply chain optimization, the RTX 5060 & 5060 Ti are going to remain more or less on backorder unless you’re willing to cough up twice or thrice the dough to buy these Blackwell GPUs at scalped prices.

More importantly, I feel like we can classify the entire 50 Series release as one of the most botched launches of all time with Nvidia trying to artificially drum up hype by releasing a new GPU every month or so but failing to generate any traction.

Of course, Nvidia’s quality control disaster hasn’t helped because imagine buying such GPUs at tremendously inflated prices and still running into BSODs and degraded performance all around.

All in all, I believe I wouldn’t be wrong to say that Nvidia has let all of us gamers and enthusiasts down in a spectacularly embarrassing manner. 

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