- Sony says it wants to use “a lot of AI” going forward for its game production.
- The company views it as a tool, not a threat.
- They want to make it a commercial product and not a focal business point.
Use of generative AI in game development is the future, whether we like it or not. While some studios remain wary of it, others have shown strong enthusiasm for integrating it into development, and Sony could do the same.
Sony plans to use heavy AI in game production going forward. The CFO says that it is just a tool, and not a threat. It can help speed up tasks, but it cannot replace entire development teams or become a business.
Why it matters: Generative AI can indeed accelerate game development by doing tasks that normally take a lot of time manually, but handcrafted assets and other intricate core elements will always be superior.
During their recent Investor Call, Sony CFO Lin Tao expressed support for the use of AI in game production. She says it’s just another tool in the toolbox, and not something their studios should be scared of.
What we can say right now is to use a lot of AI (in game production). I don’t think it’s a threat, and the creators can use AI in a fast way.
– Lin Tao
They will use AI extensively in production, but that doesn’t mean it’ll replace developers or become a focal point of the business. In fact, they’ll keep it in check and integrate it into development to help the developers.
The topic of gen AI in games has become rather sensitive. Some fans and developers strongly oppose it, while others don’t mind it. Nonetheless, its tasteful use can help, and it is directed as the future of game development.
What are your thoughts on Sony using AI in game production? Do you mind the tech, or are you okay with it? Let us know in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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