Phil Spencer Allegedly Hinted At Japanese Acquisition Following Activision

Expert Verified By

As Part of Expansion Into Japanese Market!

Over the past few years, Xbox has achieved remarkable success in the gaming industry, highlighted by its significant acquisitions like the $7.5 billion ZeniMax Media deal and the recently approved $68.7 billion takeover of Activision Blizzard.

Microsoft is reportedly planning to continue such efforts, expanding into the Japanese market to further elevate the company.

Why it matters: The Japanese gaming space is currently being dominated by PlayStation and Nintendo. Microsoft’s plans to expand in Japan are poised to bring healthy competition in the region.

 

Phil Spencer’s ambitions in Japan reportedly go beyond just setting up studios. While that’s certainly part of their plan, Microsoft aims for a comprehensive expansion.

In recent discussions with Genki at the Tokyo Game Show, Phil Spencer shed light on its aims in Japan. He pointed to multiple ways of expansion into the market, possibly hinting at major Japanese acquisitions.

The objective is to enhance Xbox’s current studios’ abilities and build strong connections with important publishers. This strategy is set to solidify the gaming giant’s position and promote a cooperative environment.

In the past, Phil Spencer discussed the possibility of acquiring Nintendo, describing it as a potential “career moment” and a move that would be beneficial for both companies.

In 2022, a report revealed that Microsoft was actively talking with major Japanese publishers about potential acquisitions. Furthermore, the report also revealed that Phil Spencer was having regular meetings with the publishers for long-term partnerships.

However, studios like Capcom have recently denied any interest in being bought. 

Xbox Game Pass

Japan is home to many talented developers, and such talent is the last piece of the puzzle for a well-rounded first-party Xbox team.

The gaming giant already owns Tango Gameworks, but it seems Phil Spencer may target a few more studios once the deal with Activision has been wrapped up.

Phil Spencer’s conversation from Tokyo Game Show points to Microsft’s long-term strategy to break into the Japanese market.

It is highly likely that Microsoft’s acquisition of Activision will not be its last as it continues to expand. However, it remains to be seen if the gaming giant can bring home another major Japanese studio like Tango Gameworks.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

EA Is Shutting Down Another Game Despite Recent Stop Killing Games Petition Going On

Despite the ongoing Stop Killing Games petition, EA is shutting down the online servers of Need for Speed Rivals.

Best Prime Day RAM Deals 2025

Amazon's Prime Day Sale 2025 is on, and we've...

Amazon Prime Day GPU Deals 2025 [Up to $100 OFF]

Explore the best GPU deals for Amazon Prime Day 2025 with significant savings on the latest Nvidia and AMD cards.

Chinese AI Companies Plan To Build 36 AI Data Centers With 115,000 NVIDIA H100 and H200 GPUs

Chinese AI companies are planning to build 36 AI Data Centers With 115,000 NVIDIA H100 and H200 GPUs across the country's western deserts.

All The Best Motherboard Prime Day Deals This Year

Find the best motherboard Prime Day deals for 2025 for both Intel and AMD motherboards.