Marvel’s Spider-Man Reportedly Generated $3.8B In Revenue

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Merchandising & Console Bundles Included?

Story Highlight
  • Marvel’s Spider-Man (2018) is reported to have made nearly $4 billion in its first year.
  • This figure seems like a typo, as it is just not possible for the title to have made this much amount with only shipping the base game.
  • However, if we consider the merchandising and console bundles then it might have been possible.

Marvel’s Spider-Man (2018) instantly become popular thanks to Insomniac’s beautiful craftsmanship. The game sold over 33 million copies, which is pretty insane but isn’t that surprising if you consider its fandom thanks to comics, TV shows, and movies. 

The game has arguably done wonders for Insomniac, and a new report reveals that it has made $3.8 Billion in revenue.

Why it matters: Marvel’s Spider-Man had a budget of $90 million, so its making nearly $4 billion in revenue is straight-up absurd.

Marvel's Spider-Man 2018 Revenue
The Report Suggests Insomniac’s Debut Spider-Man Title Was A Standout Success

This report comes directly from Kevin Kimbal who drove market leadership at Sony along with mentoring a large team. He also led the marketing for the Spider-Man game released in 2018.

 I led the marketing efforts for Marvel’s Spider-Man, achieving a 971% sales surge in its first year, selling over 20M units globally and generating $3.8B in revenue.  

-Kevin Kimbal

Someone who led its marketing rights mentions the game generating nearly $4 billion in revenue. However, the math here doesn’t add up. At that time, the game only sold 20 million copies, so there is no way that would account for $3.8 billion.

As of the latest update, it has sold over 33 million copies, and even now, it seems impossible for the title to make such an amount in revenue. This is without considering how many times the game would have gone on sale. 

This could be a typo, but this figure could make sense if we also account for the console bundles and merchandising. Without that, it just doesn’t make sense, or it could be of the whole franchise as it has sold over 50 million copies altogether. 

However, 50 million copies, even counting, without discount, would also not be enough, so the console bundles and merchandising have to be part of the revenue. That is the only way for it to make sense if we don’t consider it a typo. 

Nonetheless, Insomniac has seen great success in the Spider-Man games. The recent title has also been praised highly and is heading to PC next year in January

What do you think of Marvel’s Spider-Man (2018) making nearly $4 billion in revenue? Do you think it is even possible? Let us know your thoughts in the comments section below, or join the official Tech4Gamers forums to discuss it further. 

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