- Generative AI has gradually become inseparable from game development due to its many uses.
- AI-generated videos are an important part of the equation as they help developers work on concepts, marketing material, etc.
- Modern tools are extremely efficient at recognizing subtleties and allowing customization of videos generated through prompts.
As artificial intelligence has grown smarter, its adoption across the games industry has also increased steadily. In fact, most developers today are using generative AI in one way or another.
Similarly, many content creators have also taken to AI for use cases, such as thumbnail creation. When it comes to such tasks, generative AI is a huge help, and the same is also true of AI video creation. Although AI video creation remains underutilized in the games industry for now, it already holds a ton of potential.
Why it matters: Generative AI is the biggest innovation the industry has seen over the last decade, making it practically imperative for developers to use.
Creating Promotional Material
It’s no secret that AI tools make it more accessible than ever to make games. Work that AAA teams spent months and thousands of dollars on can now be done at a fraction of the cost and time.
In particular, AI-generated videos can serve as great promotional tools when it comes to game marketing. This is more beneficial to smaller developers or indie teams, which can use these tools to keep costs under control.
Today, many developers also work on solo games, and this is where AI video generation, as seen in Seedance 2.5 on Pollo AI, can be a complete game-changer. Not only are such tools capable of delivering image-to-video and text-to-video creation, but they also boast the ability to maintain a consistent style between the prompt and result.
This means that smaller developers can simply benefit from instant promotional material like short clips, full-length trailers, etc.
Researching Concept Material
It’s no secret that many developers are already using generative AI during the conception phase of game development.
Sandfall Interactive did so for Clair Obscur: Expedition 33, and Larian Studios has also shown interest in the technology. This is more than enough proof that generative AI is an effective tool as far as the ability to allow developers to prototype concept art and different scenarios goes.
With Seedance 2.5 on Pollo AI, however, video generation can be even more effective. By utilizing vivid prompts that detail character appearances, backgrounds, specific scenarios, and more, developers can judge exactly how scenes may play out within the context of a game.
All of this is done in mere seconds by the artificial intelligence, and its customizability means that these videos can be rapidly changed to suit an artist’s vision. Combined with the human touch and finesse, this can be an incredible asset to all developers around the globe.
How It All Works
Simply put, a tool like Pollo AI works using Seedance 2.5 to streamline the video production process. As mentioned earlier, these tools offer both text-to-video and image-to-video support.
The prompt itself plays a huge role in the end result. For instance, a fantasy battlefield or futuristic city is a better description than a vague term like a dystopian setting. These tools also allow creators to control individual elements of the final result.
As an example, specific camera movements, lighting adjustments, and dark atmospheres can all be controlled by the creator. Finally, the AI is typically smart enough to transform the results for short-form content, promotional material, or concept visualization.
Ultimately, these powerful artificial intelligence can come in handy for teams working on all sorts of genres, whether they be RPGs, open-world adventures, or typical action-adventure titles.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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