- Strauss Zelnick says they got GTA 6’s standard and deluxe edition pricing right.
- There has always been chatter about $80 being high, but people are paying the premium for Rockstar’s title.
- Interestingly, the $100 Deluxe Edition is selling even more in certain countries.
Rockstar Games’ parent company, Take-Two, just released its financial report, and it’s clear that GTA 6 will be a huge success. They’ve confirmed a staggering number of pre-orders, and the boss talked about the game’s pricing.
The studio announced that its upcoming flagship title would cost $80, becoming the first major release at this price. Take-Two’s boss says they believe that they got the pricing right, based on the pre-order numbers.
Why it matters: The company has recorded results beyond its forecasts and expects them to grow even further with the GTA 6 release. While they haven’t disclosed a number, the pre-orders are said to be extremely high.
During the investor call, Strauss Zelnick talked about the controversial $80 price tag. He said that he thinks they got the price right for GTA 6, as the pre-orders are staggering and much higher than expectations.
I think that Rockstar got it right in terms of the pricing of this standard edition and the pricing of the deluxe edition, and I think there’s no doubt that consumers are really excited about both.
Despite Rockstar’s title being the first in the wider market, Nintendo was the one who debuted the $80 price tag with Mario Kart World. However, as the market leader, GTA’s impact is much higher, and others will follow.
Anyhow, Rockstar is set to reveal the detailed gameplay on August 27, exclusively on Netflix. This will indeed create even more hype, especially now that they’ve reiterated that there won’t be any more delays.
What are your thoughts on the Take-Two boss saying that they got the pricing right for GTA 6? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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