Capcom Expected To Launch More $70 Games Following Dragon’s Dogma 2

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Capcom Believes Current Game Prices Too Low!

Story Highlight
  • The $70 price tag has become a point of content as gamers around the world struggle to come to terms with it.
  • Capcom, among various publishers, is looking to make the transition to $70 games.
  • The publisher hints that Dragon’s Dogma 2 won’t be the last of its $70 releases.

The $70 price point has become the standard for AAA games globally. While a lot of gamers around the world are unhappy with this shift, it may be time to accept it. Many developers, including EA, Ubisoft, and more, have adopted this price.

Capcom’s upcoming release, Dragon’s Dogma 2, is set to be its first game priced at $70. However, the company doesn’t appear to be stopping there since it has hinted at the possibility of releasing more $70 games.

Why it matters: In the current economic climate marked by instability, game development costs have surged, prompting developers to raise prices to offset these expenses.

Dragon's Dogma 2
Dragon’s Dogma 2 Is Capcom’s Most Ambitious RPG

During a recent Q&A session, Capcom was asked about its pricing policy following the release of Dragon’s Dogma 2. Shareholders wanted to know whether the publisher would follow the trend of pricing all games at $70.

Industrywide development costs are rising, and we are considering a price review as one option.


Capcom further continued and stated that they are going to take a thoughtful approach to pricing their games while keeping user feedback in check.

Previously, Capcom argued that video game prices were lower than they should be considering the content on offer. Now, with the opportunity to raise prices alongside other developers, it seems likely that they will fully adopt the $70 price tag.

This price change is speculated to impact almost every major franchise, including Resident Evil and Monster Hunter. Therefore, the next Resident Evil remake will likely launch for a premium $70 price tag.

Still, more experimental games could come out at lower prices. Capcom’s answer leaves uncertainty about future pricing, but we doubt the publisher expects to go back to $60 prices after launching Dragon’s Dogma 2.

Monster Hunter World
Monster Hunter Is One of Capcom’s Biggest IPs

Many fans have expressed reluctance to purchase new games at the $70 price point, citing concerns about the content justifying the higher cost. However, it seems this is just an unavoidable reality for most publishers looking to maintain profitability.

The recent Insomniac leaks have raised eyebrows regarding Sony’s pricing strategy, suggesting a possible increase in game prices again. This development has led to speculation about the future direction of pricing in the gaming industry, leaving many uncertain about what lies ahead.

With Sony being among the pioneers of the $70 price tag, it may lead to another price increase for AAA gaming.

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