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- EA is set to kick off the Battlefield 6 marketing campaign with a major reveal tomorrow.
- Reports indicate that the publisher has invested millions in promoting content creators for this reveal.
- Content creators have received a substantial amount of money, in addition to an all-expenses-paid trip, to promote the game.
EA made Battlefield 6 official earlier this week, confirming a worldwide reveal for July 24. Ahead of this date, excitement for the series’ return was already high, with the publisher setting an ambitious 100 million target for a mighty return to form.
As part of this plan, the gaming giant has also invested a large sum of money into the marketing efforts. In fact, a new report outlines that millions of dollars have been paid to content creators alone.
Why it matters: Paying content creators for positive word of mouth is becoming an increasingly common marketing tactic in the industry. However, it has raised concerns about biased coverage.
As reported by the reliable Tom Henderson, EA has planned all-expenses paid trips for the biggest content creators to promote Battlefield 6.
The report states that these plans were in motion as early as last month, but content creators seem to have received additional incentives. According to anonymous sources, content creators have received ‘substantial amounts of money’ as part of the upcoming event.
EA’s funding serves as an incentive for content creators to cover Battlefield 6 at the big upcoming event and during the Beta period. It is reported that this is the largest amount of money content creators have ever received for an event of this kind.
Following the report, it’s clear that EA is doing everything it can to spread positivity regarding Battlefield. However, fans on social media have already expressed caution after the debacle of Battlefield 2042.
Battlefield 6 is being marketed as a return to form for the long-standing series. It focuses on core elements like destruction, large-scale warfare, and more, setting the stage for the series’ biggest release to date.
Still, EA’s decision to pay content creators for promotions may add further doubts within the community until they get to play the game during the Beta period.
What do you think about EA’s strategy to promote the franchise? Do you agree with this approach? Let us know in the comments and on the Tech4Gamers Forums.
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[News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than three years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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