- Xbox ROG Ally X pre-orders have sold out in a single day on the official Xbox store.
- The stocks have run dry, despite the handheld costing a staggering $1,000.
- It can still be purchased through local retailers or the ASUS store online, but this is likely to be the case for only a short time.
The gaming scene is shifting towards handheld dominance after the console wars, with all the major players, including Xbox, joining to capture a piece of the market. The Xbox ROG Ally has been in plenty of controversy since its reveal, but its first signs of success are already showing.
The Xbox ROG Ally X pre-orders began a day ago, following much anticipation, and they have already sold out on the Xbox Store globally. The stocks have already run dry, despite a significant amount of online backlash against their exorbitant $1,000 price tag.
Why it matters: The Xbox Rog Ally X stocks are already running out, suggesting that a majority of gamers are willing to accept the concerning $1,000 price tag for the handheld. It will likely also perform well in overall sales.
As confirmed by Xbox, the only way to obtain the ROG Ally X is either through the online Asus store or by trying your luck at local retailers, for the minuscule chance that some stock may still be available. These stocks are also likely to run out in a few days, given the massive hype surrounding the handheld.
Gamers in the comments have accused Xbox of keeping the stock of ROG Ally X low in the first place, claiming it’s unlikely for many handhelds to sell out within a day. Others are simply making fun of Xbox enthusiasts who are making these purchases.
In comparison, about three Steam Decks can be purchased in the same price window, suggesting that the Xbox ROG Ally X will face significant competition in sales to break even.
However, the premium variant of the new Xbox handhelds may also surpass expectations in sales, given the trajectory of current pre-orders. It’s unclear whether Xbox will replace the stock on its official store anytime soon.
Do you think the Xbox ROG Ally X will sell in the millions, despite its high price? Will gamers cave in and accept the price tag? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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