- Ubisoft’s market cap went down the €2 billion mark.
- Investors are unhappy with the performance of Star Wars Outlaws.
- The company’s market cap is almost at a ten-year low right now, and shares have lost 10% of their value.
A Star Wars media product is almost always destined to be a success no matter which medium we are talking about. So, when Ubisoft announced their open-world title set in the universe, many thought it would be a surefire hit.
However, early sales forecasts were far from encouraging, and it seems like investors at Ubisoft are not happy with how Star Wars Outlaws is performing commercially, leading to a dip in the company’s market value.
Why it matters: Ubisoft has once again released an underwhelming game, continuing a worrying trend starting to negatively affect one of gaming’s biggest names financially.
As revealed by Serkan Toto on X, Ubisoft shares lost over 10% of their combined value in the last two days, bringing the company’s overall market cap to just under €2 billion.
This value is almost the lowest Ubisoft’s market cap has been for the past ten years, and Star Wars Outlaws’s sales performance is definitely a reason for this degrading record. No official statement about the open-world title’s performance has yet come out, but early statistics reveal it’s not doing too well.
According to Christopher Dring on X, the physical sales of the latest Star Wars entry are 55% lower than the sales of the EA hit Star Wars Jedi: Survivor. Therefore, if this early statistic is any indication, Outlaws isn’t going to put up the same numbers Survivor did last year, and it’s not hard to see why Ubisoft investors are unhappy.
Overall, Star Wars Outlaws has received positive reviews from critics. But, with the most common critique being the lack of new ideas, it makes sense why fans don’t want to play another basic Ubisoft adventure with a Star Wars label.
Fan reception has also been less warm, with the OpenCritic score being a mild 69%.
Ubisoft still has another big hitter lined up this year: Assassin’s Creed Shadows. And, for the sake of the publisher, we hope that the Yasuke-led adventure can be something fans can rally behind.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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